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Happy Friday!

We’re always asking our customers what new features they’d like to see added to Perfect Audience. We definitely do our best to accommodate these requests, and today I’m very pleased to announce a feature that’s been asked about for a long time – Bulk editing ads!

If you need to make changes to your ad names or click URLs, you can now do so on one page. No more need to edit each individual ad.

To edit multiple ads, head to Manage-> Ads.

Then, click the boxes next to the ads you want to edit.

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Next, use the Actions menu and select Edit.

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Edit your ads as needed and save when you’re done.

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That was easy!

We’d love your feedback on this new feature or anything else you’d like to see added to Perfect Audience. Please don’t hesitate to reach out to us at

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing – the holidays are here!

While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your retargeting campaigns. Consumers are ready to spend billions over the next six weeks (especially online!) so make sure you adjust your campaign settings to capitalize on the holiday rush.

Here are a few simple steps you can take to boost your campaign performance for the holidays:

Increase your budgets

With all that holiday shopping going on, you’re likely going to see a boost in site traffic, which means you’ll see an associated boost in impressions served and advertising funds spent. Make sure your campaigns have a proper budget set to guarantee you have enough ad money available for the day, so that you don’t miss out on these potential new customers.

We recommend a 25-50% budget increase for the holidays, but you know your site traffic best. Whatever % of traffic increase you’re expecting, boost your budget about that same %.

To change your bid in Perfect Audience, go to Manage -> Campaigns and edit your campaign. In step 3, change your budget amount:


Save when you’re done. That’s it!

Raise your campaign bids

Consumers will be spending a lot of money on products, but that also means advertisers are spending a lot of money on ads. You’re going to have competition! With so many advertisers fighting for ad space, it’s not uncommon to see your CPM costs rise during this time of year. To be ready for this, make sure you increase your CPM bids across your campaigns. Allowing your campaigns to bid a higher amount will make them more competitive and give you a better chance of serving more ads. We suggest increasing your CPM bid by 50-100% of the current average CPM cost for the campaign.

To modify your CPM bid, head to Manage -> Campaigns and edit a campaign. In step 3, find Bid Type and change the setting to Manual Bidding. Then enter your CPM bid:


Save when you’re finished!

Use holiday themed ads and landing pages

Your potential customers are thinking, talking, and singing about the holidays this time of year. Join that conversation! Using ads that mention specific events like Black Friday or Cyber Monday can grab a visitor’s attention. Send them holiday cheer, mention that there are X number of shopping days left, and give them a reason to click on your ads. Use the holidays as a call to action, and you could see a boost in clicks and conversions.

Create landing pages and content on your site for these holiday events, then create audiences that capture visitors of these pages. (Information about audiences is available here.)

Finally, create campaigns to serve your holiday ads to your holiday page visitors. If they’re coming to your site looking for holiday deals, they are more likely to respond to holiday themes ads.

We hope these suggestions are helpful and lead to a profitable holiday season for you and your business. As always, please feel free to contact us at with any questions or comments.

From our team to yours – happy holidays!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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The next step beyond the app install

Once you’ve driven the app install, what happens next? Retention is a significant challenge for mobile app developers. Reports have shown that over 80% of mobile apps are abandoned within the first week of install.

Reaching those abandoners quickly is essential if you want them to return to your app and give you a second chance. The longer a user is away from your app, the less likely they are to return. Localytics released data showing that 40% of users who don’t return to your app within the first day will never return, and that number increases to 60% if they don’t re-engage
within a week

Faster audience onboarding with AppsFlyer, Tune, and adjust

To help marketers quickly onboard their existing mobile audiences onto the Perfect Audience platform, we’re excited to add mobile measurement solutions AppsFlyer, Tune, and adjust to our Audience Connect platform. Specifically, customers who’ve integrated either the AppsFlyer, Tune, or adjust SDKs into their mobile apps will be able to sync event data – like first time opens, reaching a certain level, viewing certain screens, etc. – into Perfect Audience. Then, they’ll be able to instantly build mobile audiences, and retarget those audiences with in-app banner and interstitial ads.

One of the key benefits of these partnerships is it enables you to get in front of your app abandoners immediately, without having to install additional SDKs and waiting to go through the app store review process where you can lose valuable days and weeks.

The Marin Device Graph also automatically matches audiences captured through these third-party SDKs cross-device, allowing you to expand your reach and target your visitors across more channels, devices, and apps.

For more information and documentation about each integration, check out the resources below:

Brian Sim

Brian is a Product Marketing Manager at Marin Software. Previously, he worked within the agency world, leading digital marketing strategy, and has also worked on developing products and growth strategies for very early stage startups. Brian studied Marketing & Communications at the Wharton School, and obtained his MBA from UCLA Anderson. A native Philadelphian, Brian maintains his Philly sports rooting interests from the west coast.

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It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right Targeting Lookback Window for each of your audiences.

This post discusses targeting windows, why they’re important, and how to set or change them in Perfect Audience.

What is a Targeting Lookback Window? How is it different from Audience Duration?

A “Targeting Lookback Window” is a campaign setting determines how far back in time to target users for that campaign.  This is similar but different from an audience’s “Duration”, which is a setting at the audience level that determines how long users will remain within an audience once added.

Duration lets you figure out how big your audiences should get.  Should users stay in them for 5 days?  10 days?  30 days?  90 days?  Targeting Lookback Windows let you choose which users to target within a given audience for a given campaign: Users added within 10 days?  30?  Having both settings is unique to Perfect Audience and gives marketers a great deal of flexibility.  You can easily make adjustments to your targeting without destroying the data stored in your audiences.

Targeting Lookback Windows are not to be confused with Conversion Lookback Windows, which let you decide how to attribute conversions from your campaigns.

Why are Targeting Lookback Windows important?

Targeting Lookback Windows play a substantial role in your campaign’s impression volume and spend, as well as performance metrics like click-through rates (CTR), cost-per-click (CPC), and adjusted cost-per-acquisition (aCPA).

If you’d like to increase your campaign’s reach, consider lengthening its windows. That’ll allow you to retarget its audience for greater lengths of time and increase your impression volume. However, keep in mind that your CTR may start to drop if you set too long of a window.

If your campaign’s reach is limited by your budget – or if you’d just like to give a boost to your CTR, CPC, or aCPA numbers – consider shortening your lookback windows. This will eliminate impressions you’re serving to your most distant visitors. As you free up budget to retarget your most recent and engaged visitors, you should begin to see more clicks and conversions in your campaigns.

How do I set my Targeting Lookback Windows?

When creating or editing a campaign, your first task is to select the audiences you’d like to retarget, and set your Targeting Lookback Windows for each audience. In the box labeled “Targeting”, look for the “Lookback Window” fields and enter a value for each audience you’d like to target or exclude:


You can set Targeting Lookback Windows for a specific number of hours, days, or months. If you’re new to retargeting, or have recently started retargeting a brand new audience, we recommend starting with a window between 30 and 60 days to get a feel for performance.

Targeting Lookback Windows work for exclusions, too. In the example above, we’ve created a cart abandonment campaign that excludes customers who’ve made purchases. If you’d like to exclude your customers from your campaign for a specific amount of time before potentially retargeting them for repeat purchases, you can use a window to achieve that goal.

For more information on Targeting Lookback Windows and campaign setup, check out our knowledge base.

If you have any questions, feel free to reach out to our Customer Success Team. If you’re new to Perfect Audience, try it for free and get a $100 credit toward your first retargeting campaign.


Will Dixon

Will is a Customer Success Manager at Perfect Audience, and has over five years of account management experience in marketing and technology. He loves podcasts, craft beer, and obscure 90's movie and TV quotes.

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The Perfect Audience team continues to work diligently on cool features so you can get more done, faster! Just in time for the busy holiday season – Ad Batch Uploader helps you save time setting up your campaigns.

Picture of Ad Batch Uploader feature

Ready to launch a campaign with a variety of ad sizes? Trying out different images to see what performs best? Now you don’t have to load those ads one at a time. With Ad Batch Uploader, just put those jpg, gif, or png ads into a zip file and upload them all at once. You can then assign them a Click URL and a Campaign in one easy step.

Try it now: Go to your Ad Manager page, click the green Create New Ad button, and select Ad Batch Uploader.

This feature currently supports banner ads. Other ad formats coming soon!

Have a prosperous holiday season and keep sending us your ideas for improvements.

Your Perfect Audience Team


Kris Corzine

I'm a Sr Product Manager at Perfect Audience, a Marin Software company. I like making sure things look good while going fast.

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The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience, audience segmenting is essential.

This post covers audience segmentation and the types of audiences you should have in your holiday campaign.

Identify Target Groups

Using your visitor intent data, segment your visitors into several groups, depending on the page they’ve visited.

  • Home page
  • Category page(s)
  • Product page(s)
  • Add to cart
  • Add to wish list
  • Cart page
  • Checkout page
  • Confirmation page (converted)
  • Sign-in / Login page

Set Up Campaigns Based on Intent

Once you’ve segmented your visitors this way, set up a number of high intent and low intent retargeting campaigns. Each campaign should have specific messaging and creative for the intended audience.

High Intent: Cart Abandonment

To set up a Cart Abandonment campaign, target users who’ve viewed the cart page but haven’t completed the checkout steps. With this campaign type, you can advertise a special holiday discount code or free shipping to get visitors to complete their purchase.

Low Intent: General Branding and Awareness

A General Branding campaign targets users who’ve visited your site but bounced off the home page. So, target the home page audience and exclude all other audiences.

Medium to High Intent: Add to wish list

This unique campaign type is one you can have during the holiday season to spread general brand awareness, or to target users with dynamic ads based on the products they’ve added to their wish list.

Important note: When setting up any of the above campaigns, always exclude users who’ve already converted. This’ll prevent you from spending your budget on users who’ve already made their purchase and may no longer be a good fit for the campaign.

Audience segmentation is key to having impactful campaigns and is the foundation to retargeting success. The above campaigns are just a few examples of what you can create with segmented audiences.

How to Set up a Targeted Campaign in
Perfect Audience

To set up audience segmentation and create a targeted campaign in Perfect Audience, follow these steps.

1) Create your audience(s)

Navigate to the ‘Create Audience’ page and set up your audience. First, create a unique Audience Name, then set a duration period for the audience. Finally, select the match method you’d like to use. Perfect Audience offers the most robust self-serve audience segmentation in the retargeting app space.


2) Create your campaign

Once you’re audiences are set up, create your campaign using the relevant ones. As an example, for a Cart Abandonment campaign, you’ll target the ‘Shopping Cart’ audience and exclude the ‘Confirmation page’. After you’ve set your targeting setting, complete the rest of the campaign settings and launch your campaign!


Need more information? Visit the knowledge base.

If you have any questions, feel free to reach out to our Customer Success Team. If you’re new to Perfect Audience, try it for free and get a $100 credit toward your first retargeting campaign.

Ryan Lavery

Ryan Lavery is the Customer Success Manager for Trials. With over 5 years of Digital Marketing and Account Management experience, he has the perfect blend of customer support and marketing expertise. Besides keeping up with the ever evolving digital marketing landscape, he also enjoys cooking, exploring new places, sampling the latest craft brews, and chasing his misbehaved French Bulldog around the house.

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