Today we released a new feature to make client reporting easier. We’ve added the ability to create read-only users on your team, giving your clients access to Perfect Audience campaign dashboards across your site without giving them the ability to make changes. This gives your clients insight into campaign performance without being overwhelmed with all of the campaign details we make available to regular users. Below is an example of the new feature in action.
You can access the Client feature under the “Manage” drop down:
Existing clients are listed, and new clients can be easily invited:
Once an invitation is accepted, your client will be able to see a minimal version of the dashboard across all campaigns associated with your site. You can invite any number of clients to each site.
One additional feature that is available only to Clients is the ability to email the entire team managing the site by clicking one button: “Email Account Team”.
We’ve released this new feature with minimal functionality, but would like your feedback on ways we can improve the experience for your clients. You can email us at email@example.com.
We look forward to your suggestions. Happy retargeting!
Good news for all of you Goodsie customers using Perfect Audience:
We heard from multiple customers who were using Goodsie but weren’t able to integrate the Perfect Audience tag, so we did something about it. Goodsie now officially supports the Perfect Audience Site Tracking Tag. If you are an e-commerce company and you have created an online store with Goodsie, you can retarget visitors who haven’t converted on your site with Perfect Audience.
Perfect Audience is a self-service retargeting solution that helps you maximise sales and repeat customer engagement by retargeting lost shoppers on Facebook and premium web content. We offer both Facebook Newsfeed and Sidebar retargeting.
Getting started with Perfect Audience and Goodsie is easy as pie.
How To Get Started
1) Go to www.perfectaudience.com and start your free trial account. Copy the Perfect Audience Site ID from the “Site Tracking Tag” under “Manage.”
2) Log in to your Goodsie dashboard and find the Perfect Audience plugin by visiting the Global Navigation Menu and selecting “Plugins.”
3) Paste your Perfect Audience Site ID and you’re set!
If you want to increase your sales and capture all those potential holiday shoppers, get started today! Special thanks to the Goodsie team for getting this integration assembled!
Photo: Internet Retailer.com
Nearly half of all U.S. shoppers expect to shop online on either Black Friday or Cyber Monday, according to surveys from Overstock.com and Nielsen Company.
Are your Perfect Audience retargeting campaigns prepared?
We ran a pretty detailed breakdown for how to update your creatives, budgets, and retargeting lists last year around this time. Check it out here!
Small but useful feature to announce today!
You can now update your “Company” info in Perfect Audience. This is the information that appears on the e-mail invoices we send each week after our billing process. Before now, we were using the data you entered from your first site to configure that. Obviously this was a less than ideal situation. Now you can set any name and address you like in your Company settings and have it appear on your invoices.
You can access the new feature by logging in and visiting http://app.perfectaudience.com/company
Today we’re happy to announce a new webinar series – Perfect Audience 201!
The purpose behind this webinar is to give our customers some tips about how to keep your campaigns healthy and performing well. You’ll also learn some advanced targeting techniques that can help increase your ad’s click through rate and boost your overall ROI.
Specific topics include:
- Ad content best practices (Facebook, News Feed, Web Banner ads)
- Campaign settings best practices
- Advanced retargeting list usage (Learn how to save money by targeting with pinpoint precision!)
- Using retargeting list duration and targeting windows to boost CTR
- Domain blacklisting best practices (Can help boost ROI by up to 30%)
- And more!
We’ll be presenting this webinar each Wednesday at 2:30 PM CT. You can register for the webinar here.
The webinar only takes about 20-30 minutes of your time, and the tactics you’ll learn can save you money while boosting your campaign’s performance. Hope to see you there!
Note: This webinar is designed for users who are already familiar with the basics of Perfect Audience. (Setting up retargeting lists, campaigns, etc.) If you’re new to Perfect Audience, we recommend you attend the Perfect Audience 101 webinar to help become acquainted with the system.
Got a domain that’s underperforming for your web retargeting? Now you can add it to your domain blacklist right from the dashboard. Save time and get even better results from your web retargeting campaigns.
Until now, you’ve had to go to your site settings page and then to your domain blacklist to add domains to it. This has worked but we heard again and again it was a pain in the butt. So we’ve made it easy to block out domains right from the domain report.
If you’re running a web retargeting campaign and you’re not updating your blacklist to filter out low-performing domains, you’re missing out on ROI boosts of up to 30%.
Now that we’ve made it easier than ever, you’ve got no excuse. Log into your dashboard today, check your domains report, and look for domains that are soaking up spend and not sending you clicks.How to update your black list in Perfect Audience
- Set your date range to “Last 30 days”.
- Pull up your “Domains” tab in the Perfect Audience dashboard
- Click the “CTR” column header to sort the results by Click through rate in order of highest to lowest
- Scroll down to the bottom to see your lowest performing domains
- Blacklist any domains with click rates of less than 0.01% or so, with zero conversions.
By using this new feature and following these simple steps you’ll spend more of your funds on better performing sites that drive more results.