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Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button?

Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image for a new one, you would have to create a new ad, too.

We are happy to announce today that you can now edit your Facebook ads in Perfect Audience, without creating a new ad. Previously, only the name of the ad was editable after save. Now you can change any field in your right-hand side and news feed ads.

Screenshot 2014-09-16 16.59.33

The stats for your ad will continue to be updated after the edit. Please note that the engagements (such as comments and likes) will not be carried over to the updated ad, however.

We hope this update helps to improve your experience using Perfect Audience. Feel free to share your thoughts with us at support@perfectaudience.com or in the comments below.

Brian Cary

Brian Cary is an engineer at Perfect Audience. He enjoys running, making fresh juice, playing musical instruments, and working on his photography portfolio in addition to building software for the web.

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Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings.

Using checkboxes, select campaign types or individual campaigns to see how they are performing against one another:

Screenshot 2014-09-12 11.13.35

The graph will then display cumulative stats according to your selection.

We hope you find this update useful! Let us know if you have any questions!  Support@PerfectAudience.com

Brian Cary

Brian Cary is an engineer at Perfect Audience. He enjoys running, making fresh juice, playing musical instruments, and working on his photography portfolio in addition to building software for the web.

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We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour!

Perfect Audience Image 1 UPDATE
Perfect Audience _ Retargeting Window _ Image 2
One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher bid and only targeting your freshest visitors, you may see a lift in ad performance. Having this enhanced lookback window will be key for your Retargeting efforts during this upcoming holiday season (Black Friday, Thanksgiving, Christmas).

To use this feature today all you have to do is log into your account and click either the ‘Launch new campaign’ button or edit an existing campaign.

If you need a refresher on how optimizing lookback windows can help boost CTR and conversions,  check out this video or Knowledge Base article.

We hope this was helpful for you! If you have any questions about this new functionality, please let us know at support@perfectaudience.com.

 

Ryan Lavery

Ryan Lavery is the Customer Success Manager for Trials. With over 5 years of Digital Marketing and Account Management experience, he has the perfect blend of customer support and marketing expertise. Besides keeping up with the ever evolving digital marketing landscape, he also enjoys cooking, exploring new places, sampling the latest craft brews, and chasing his misbehaved French Bulldog around the house.

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We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns:

Screenshot 2014-08-07 13.29.38

Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed in this box, allowing you to select which campaigns to attach the new ad to rather than editing each individual campaign and adding the new ad manually.

We hope you enjoy this update. Happy retargeting!

Brian Cary

Brian Cary is an engineer at Perfect Audience. He enjoys running, making fresh juice, playing musical instruments, and working on his photography portfolio in addition to building software for the web.

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We have two new updates to announce today to help make our platform more effective and easier to use. Here they are:

Easily add UTM_Campaign in your campaigns

Have you ever wanted to easily track your Perfect Audience campaign performance in Google Analytics? Now you can do exactly that with a brand new feature.

Here’s how to do it: when creating or updating a Facebook news feed or RHS campaign, click the “Add UTM_Campaign parameter” link to the right of your campaign name:

utm_campaign

After saving this campaign, this UTM parameter will be embedded into the click URL for all ads associated with the campaign. Your analytics application will now begin to report on this information.  Remember, this feature is limited to Facebook campaigns at this time.

If you need a refresher on what UTM parameters can do for you, check out our blog post titled UTM Parameters: What are they, how they work, how to use them.

Display campaign performance by month

We’ve put additional effort into making your campaign data easier to digest by making the campaign timeline look better when viewing a large window. Stats are now grouped into monthly totals rather than daily totals when viewing 6 months or more of data.

monthly_timeline

We hope these updates help you achieve your marketing goals faster. Feel free to send us feedback on our product so that we can continue making it better!

 

Brian Cary

Brian Cary is an engineer at Perfect Audience. He enjoys running, making fresh juice, playing musical instruments, and working on his photography portfolio in addition to building software for the web.

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Facebook recently released a powerful feature – a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.

ppostcta

 

Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons, you can improve your CTR without taking up any real estate in the actual copy, image, or text of your ad.

At the moment, Facebook supports the following call-to-action types:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download

To create news feed ads: Log into your account and go to Manage > Create Ads. Click on the News Feed Ad tab or click on the Dynamic Product Ad tab and select the News Feed option.

Note that for Dynamic News Feed ads, the selected call-to-action button will appear for all product variations of the ad.

Happy Retargeting!

 

Tamara Alexander is a developer at Perfect Audience. She studied Mathematics and Engineering Management at Stanford University, and previously worked on researching NoSQL technologies in a Big Data R&D lab. She spends her free time creative writing and circuit training, and she loves the mod operator.

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