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Need to send a report on your retargeting lists to your boss, client, agency, or co-worker?  It’s a snap now!

You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting List Manager. Just go Manage > Retargeting Lists and click on ‘Export Report’ right above your lists:

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You can export the report either as a CSV, or if you prefer to use our API, we have documentation on how to use the Segment Size Report.

We’re always trying to improve your retargeting experience, so we hope that you find this feature useful!

 

Tamara Alexander is a developer at Perfect Audience. She studied Mathematics and Engineering Management at Stanford University, and previously worked on researching NoSQL technologies in a Big Data R&D lab. She spends her free time creative writing and circuit training, and she loves the mod operator.

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Hello fearless retargeters!

Perfect Audience has been acquired by Marin Software for $25.5m.

The news is all over the place:  Techcrunch, AdExchanger, Marketing Land

Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate it into their product and pour resources into Perfect Audience.  The whole Perfect Audience team is joining Marin.  Every one of us!  With Marin’s backing we’re going to hire a bunch more people and ship better code, faster than ever before.  As a Perfect Audience customer, you’re going to get better support, better reporting, better features, and most importantly, better results!

marin-perfect-audienceSince we launched just 20 months ago, the Perfect Audience crew has worked to give advertisers the easiest, most effective way to retarget lost customers and get more sales.  We started as a 4 person team working out of an apartment in Mountain View. We had zero customers. Today we’re a 14 person company serving more than 5,000 customers around the world including some of the greatest brands on the planet and some who will join their ranks soon.

Marin is the clear leader in enterprise search marketing management tools and is a company we share a great deal with.  Like us, they build and ship software for marketers.  Like us, they prioritize transparent reporting and ease of use, and like us, they are excited about the continuing rise of retargeting and programmatic advertising.

The Perfect Audience you know and love is only going to get better and better.  If you like using Perfect Audience today, you’re going to love using it in 6 months.  Stay tuned as we keep rolling out new updates!

Finally, thank you for your encouragement, feedback, support requests, complaints, and suggestions.  Every one of them helped us learn and helped us build a better company.  We couldn’t have done this without you.

We broke the news to the team last week.  We took the company photo in this post just a few minutes later.

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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Just a quick little feature notice today:

Your Perfect Audience dashboard now has the ability to filter your performance stats by campaign type. This filter gives you more insight into how your campaigns of a particular type are performing as a whole. Use the filter dropdown menu on your dashboard to select a campaign type, or select a specific campaign to view only its stats just as before.

Here’s how it looks!

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Tamara Alexander is a developer at Perfect Audience. She studied Mathematics and Engineering Management at Stanford University, and previously worked on researching NoSQL technologies in a Big Data R&D lab. She spends her free time creative writing and circuit training, and she loves the mod operator.

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You’re about to launch your first dynamic retargeting campaigns on Perfect Audience.  Aw yeah!  There’s a lot more moving pieces to dynamic retargeting than static retargeting. If static retargeting is a hang-glider, dynamic retargeting is a rocket ship. Here’s a pre-flight check list of things to look for to make sure your campaigns reach orbit.

1. Check your Google Merchant Account connection.

Ensure your Google Merchant account is successfully connected, that we’ve imported your products, and there were no errors along the way.

Click on Settings-> Dynamic Ad Settings, and look for this box:

gmcConnection

If your Product Feed Import Status is Pending, we might still be importing your items. If you’ve been waiting longer than a day, please let us know and we’ll look into it for you.

In the Data Quality section, ensure we were able to import your products. If you see any errors here, you should check your Product Feed for duplicate Product IDs or issues with your images.

2. Check the ProductID in your website code.

Check to see that your Product IDs are being sent through our tracking tag correctly.

Go to an individual product’s page on your website. Now we’ll need to view the source code for the page. (Read this if you’re not sure how to get to the source code.)

Search the page (PC: Ctrl+F Mac: Cmd+F) for this text: _pa.productId

You should find a section of code that looks like this:

productIdCode

See the line that says _pa.productId=”171192490″;? That’s the line of code that sends us your Product ID. 171192490 is the Product ID in this example. If you don’t see your Product IDs there, you’ll want to check you’re using the correct variable to pass through your Product IDs. See this page for help.

Also, double check that you have that line of code written as: _pa.productId, not _pa.productid or _pa.productID.

3. Check your Product Feed’s Product IDs.

Ensure that the Product IDs on your website match the Product IDs in your Product Feed exactly. They need to match so we can sync up the products we feature in the ads to the visitor who saw the product.

In a lot of cases, the IDs will be similar, but not exact, i.e. the Product ID on the website is 12345 and the Product ID in the Product Feed is 12345a. The Product IDs need to be identical.

4. Check the ad content.

You’ll need to create your ads in accordance with Facebook’s guidelines:
Sidebar Ads: 25 characters in the title; 90 in the body.
News Feed Ads: 500 characters in the message, 55 in the headline; 145 in the description.

For example, and ad like this has too many characters in the Title:

badDynamicAd

Check the ad status from the Ad Showcase. To get there, click Manage-> Manage Ads. Click on your dynamic ad and you should see ads of a selection of your products. If you don’t, you might see this message:
We seem to be having trouble validating your products. Please verify that your template will pass Facebook validations (25 characters in the title, 90 in the body) after your product data is interpreted.

If that’s the case, create a new ad that adheres to the ad guidelines.

Once you see your products, scroll down to the bottom of this page and look for this line, which will tell you what % of your products we were able to use for your ads:

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If less than 100% of your products were used, double check your image links in your Product Feed, and take a close look at the ad text to make sure a few products are causing the problem.

After going through this checklist your Dynamic Ad campaign will be ready to take you to infinity and beyond!

I hope this was helpful for you! If you have any questions about our checklist, please let us know at support@perfectaudience.com.

You are go for launch!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps.

Here’s a handy image that explains how it works:

Hundreds of Perfect Audience customers are using this right now and seeing great results.  We’ve just been featured in Marketing Land and MediaPost with the news as well!

What you need to know

 

Requirements: We are able to offer Twitter retargeting to marketers with audiences over 10,000 unique visitors a month or more.  You must also have a Twitter ads account, which is currently limited to businesses who meet these criteria.

Pricing: For our SMB customers, we charge a flat $50/month to activate Twitter Retargeting.  We charge a % of spend for enterprise customers.  Unlike Facebook and Web Retargeting, with Twitter retargeting the actual campaign management occurs in the advertiser’s ads.twitter.com dashboard.  Thus we charge a simple, flat monthly fee for connecting your retargeting lists to Twitter.

How to get started: In your Perfect Audience dashboard, select “Twitter Retargeting” from the green campaign launch menu and follow the instructions.  We’ll need your company’s Twitter handle and Twitter ads account ID to get started.

 

Got questions about Twitter Retargeting?  As always, write us at support@perfectaudience.com and we’ll get you squared away!

 

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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Happy Friday! It’s time for another update in our Win At Retargeting series of blog posts, designed to help you get the most out of your retargeting campaigns. Today’s topic? Common mistakes advertisers make with their ads. If you find you’re falling into any of these traps, we’ve given you some suggestions to get yourself out!

Let’s get started!

1. Using one and only one ad.

You’re allowed up to 5 ads for your free trial campaign, and as many as you’d like for paid campaigns, so why limit yourself to one ad? I see many campaigns only using one ad. Use more!

When you setup your ads, you’ll definitely want to setup multiple ads so you can do some A/B testing.  You should use at least 2-3 ads for News Feed campaigns, and at least 4-5 for Facebook Sidebar and Web campaigns.

2. Letting underperforming ads continue to underperform.

Keep an eye on what works and what doesn’t. It sounds like a minor detail but paying close attention to your ads can really make a difference in your campaign performance.

Keep your ads up to date.  Review them every 7-10 days and replace the ads that aren’t performing.

Do audiences seem to click on this picture more than that one? Is this text performing better than that text? Make subtle changes in your ads so that over time you can keep rotating your ads with the better performing ones to keep the campaign healthy.

3. Sounding like an advertiser.

Don’t run generic ads! Be creative with your headline and copy.

For News Feed ads, keep your copy short and sweet. Try not to make a big block of text with your message.

Try to make your News Feed content sound like something a Facebook user would post. Use your brand’s voice!

It’s also important that your ads are socially relevant. Including ads regarding holidays or special events can give you a boost in performance if you time the ads correctly. So keep things like Christmas, Mother’s Day, Father’s Day, etc… in your mind when the timing is correct. Make ads that follow along with these events!

4. Using less popular ad sizes (Web campaigns).

With web campaigns, you get a little more leeway with your banner resolutions. We’ve found that banner ads that are 300×250 and 729×98 perform best. Some visitors like square ads over the longer banner ad, so at the very least make sure you have both of these sizes in your campaign.

If you run only one or the other you are limiting your reach. Make sure to have both sizes so you can serve the ad to the widest audience you can get. You’ll also learn which size works best for you and can make any appropriate adjustments to improve performance even more.

5. Using the same ad 4-5 times.

It’s great if you’re using multiple ads in your campaign, but do they all say the same thing? Is it the same generic text with a subtle variation in the image? That’s not going to give you good A/B testing data! Make your ad images and text different so you can really determine what visitors like to click on.

Now that you’re armed with all this new great information, go apply it to your campaigns and see how it affects their performance!

Do you have a great tip not mentioned here? We’d love to hear about it! Let us know at support@perfectaudience.com.

Have a great weekend!

 

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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