This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as the AOL Squatter), speaks about his success with the Partner Connect Publisher Exchange.
Can you tell me about Thinkster and its audience?
We have already engaged in several partnerships within the past month. Since we have a more technical user base, the advertisers that are most interested in our audience tend to be B2B companies with a strong technology focus: enterprise software, software analytics, and cloud infrastructure companies.
How did Partner Connect help you address your business needs?
There are a couple really interesting benefits we’ve found with Partner Connect. First, it’s given us an opportunity to create an advertising-based revenue stream without degrading the user experience on our site by cluttering it with ads. Second, and more interestingly, creating that revenue stream has given us the freedom to think about our product offering and to take different approaches with our pricing. For example, by knowing we can rely on the Partner Connect revenue stream, we can offer courses at a lower price or even for free.
What’s one thing about Partner Connect that surprised you?
About the Guest Author
Eric Simons is the co-founder of Thinkster, an open source developer-focused education platform.