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We pushed up a few features over the weekend based on user feedback and also things that were annoying us about the app.

  1. Geo Targeting: Before this week, users had a checkbox in the campaign form that let them limit their campaigns to the U.S.  That was a bit of a stop-gap until we found the time to build out a more fully-featured UI for targeting specific regions.  We built that last week and it’s now live.  Users can now include all countries, specific countries, or drill down to the city level, which we think is pretty awesome.  Benefit: Users can now target their audience with more precision and make sure no money is wasted on users outside the geography where your company operates.  Here’s a screenshot of how it looks:
  2. Custom Date Ranges: We made some tweaks to the date-range picker on the Dashboard page to let users select a custom date range for their reporting.  Benefit: Users can now view campaign performance for any arbitrary date range and thereby make more informed decisions about their marketing.  Special thanks to Dan at Improvely for showing us the way.  Here’s how that looks:
  3. Conversion Goal Counting Mode: Not all conversion goals are created equal.  For some goals, like purchases on an eCommerce site, you want to count every conversion triggered by your users.  For others, like a sign up for a web app, you only want to count a single conversion per user.  This week we’ve rolled out a toggle for conversion goals that lets you count all conversions per use or count only one.  Benefit: This will ensure you never double-count a conversion by accident in your tracking. Here’s how it looks:
Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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