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Last night we pushed up a massive upgrade to Perfect Audience campaign stats. Your dashboard now updates continuously throughout the day, every hour, on the hour. This will let users make campaign decisions using up-to-the-hour information, which makes it a lot easier to optimize and improve on campaign performance, especially for users focused on direct marketing.

Before this update, campaign stats were updating once a day, every morning around 6am EST. This was a stopgap solution and one that plenty of people asked us to improve. So we did.

Now, instead of compiling all campaign data at one time, our system checks for new data every hour, and if there is any, we pull it in and add it to your dashboard. This is much more useful, and it turns out it also places a lot less load on our servers.

We heard the feedback, loud and clear, and wrote the code needed to make things better. Enjoy your hourly-updating campaign stats!

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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