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Hi, people!  Tony here, lead account manager at Perfect Audience.

Wondering how you can Improve your Facebook Retargeting campaigns on Perfect Audience? Then this post is for you! Here are 5 simple tips to improve your campaigns immediately:

1. Y U NO KEEP YOUR ADS FRESH?

Within your Perfect Audience dashboard and on detail pages for your campaigns, you can easily see what ads are performing poorly and which ads are performing well over the last 30 days.

Using the stats on the dashboard and detail pages, you can exclude ads that are performing poorly and upload new ads with new messaging to replace it. That way, you are constantly optimizing for the best ads on your campaigns.

Tony’s Tip: Upload new ads on your campaigns every 7-10 days and always have 3-5 ads running at all times per campaign.

 

2. Y U NO CREATE CONVERSION GOALS?

Setting up conversion goals for your account will give great insight on how your campaign is performing from a ROI perspective.  Without it, you are essentially flying blind on your campaign. Our documentation provides great instructions on how to set one up: [link]

To take this step one step further, you can attribute an OrderID and Sales Dollars on the conversions with our JavaScript API. This will give you an even better insight on your conversion attribution with retargeting. [link]

Tony’s Tip: Set up at least one conversion goal and pass conversion data into our tag to help with conversion attribution.

 

3. Y U NO EXCLUDE PEOPLE WHO CONVERT FROM CAMPAIGNS?

A retargeting campaign is heavily dependent on showing the right ads to the right people. Creating lists that are members + purchasers/sign ups and then excluding them from the campaigns will improve your campaign immensely.

This will ensure that your impressions go further and you are not wasting your money on folks who have already converted.  You can read more here: [link]

Tony’s Tip: Create a retargeting list that captures people who converted or signed up fo ryour offer and then exclude that from your campaigns.

 

4. Y U NO CREATE LASER FOCUSED CAMPAIGNS?

You might have 2-3 steps in your sign up process and people will bounce by step 2 or 3. You should try creating a campaign that offers a special incentivize to people who have reached stepp three but have not converted. For example, for eCommerce stores, someone might reach the cart page or even the payment page but not complete the purchase.  The ads shown to those people might include a 10% off offer with a coupon code.

You can read more about creating hyper-targeted lists here: [link]

Tony’s Tip: Create Retargeting Lists of folks who are further along the conversion funnel and show ads that provide an incentive for them to come back.

 

5. Y U NO CREATE BETTER ADS?

Having the right messaging and image is an integral part of getting a good click through rate. Make sure the color of the image you are using for the ad “pops” out.

Focus on colors such as blue, green, red, yellow, or orange to make your image pop. This will ensure your ad will not blend into the Facebook Experience and get lost but, catch the eye of the viewer.

With ad copy, it helps to be socially relevant. Map out various holidays and significant events that would be relevant for your brand and create messaging around that. Some days to use are Christmas, New Years, Valentines Day, or Fathers/Mothers day.

Tony’s Tip: Spend some time thinking about your ad copy.  Does it address a customer pain point?  And thinking about your ad image.  Does it leap off the page?  Is it memorable?

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This is just a start on thinking harder about making your campaigns perform even better on Perfect Audience.  If you have any further questions on improving your campaign, feel free to hit me up at tony@perfectaudience!

Till next time, fellow ad optimizers!

Be sure to read our documentation for more info about how Perfect Audience works and how to get the most out of it.

Tony

Tony is the Director of Customer Success at Perfect Audience. Outside of helping advertisers on Perfect Audience make money on their retargeting campaigns, you can find Tony working on his car in his garage or touring competitive open gym volleyballs around the city of Chicago.

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