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Got a WordPress blog where you want to retarget visitors?  A Drupal site?

Today we’re announcing a WordPress plugin and a Drupal module that makes it easier than ever.  With the Perfect Audience WordPress plugin and Perfect Audience Drupal module, marketers can install our tracking tag on any WordPress or Drupal site in just a few clicks, without having to edit a single line of code.  Just install the plugin, configure the settings, and your tag will be installed and cookie-ing users.

Our goal at Perfect Audience is to make effective retargeting effortless.  Installing the actual site tracking tag has proved to be a stumbling block for a lot of our advertisers, so a WordPress plugin makes sense.  There are many other platforms and types of web sites that we’re eager to integrate with as well.  If you have a suggestion for what integration we should support next, let us know at hello at

The WordPress plugin was developed internally, but the Drupal module was developed by one of our customers, Mighty Nest.  How cool is that?  Thanks, guys!

Check ’em out and forward them on to marketers you know who use WordPress or Drupal.

Perfect Audience WordPress plugin

Perfect Audience Drupal module

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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