Marketing at Stackify: Acquiring customers for startup #2 when startup #1 sold for $150m

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Matt Watson’s first startup, VinSolutions, sold for $150 million—not bad for something he says was “completely bootstrapped.” Now he’s taking lessons learned from his first company and funneling them into his latest venture, Stackify. In fact, the idea for the company grew out of frustrations Watson encountered at VinSolutions. Stackify provides tools for software developers… Read more »

New feature spotlight – Conversion revenue tracking

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What’s my return on ad spend?  Every Perfect Audience advertiser asks some form of this question while working with us.  Up until now, customers have been able to pass a dynamic revenue value into their tracking tag to track revenue from conversions.  This was a good start but too hard for many of our customers. … Read more »