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What’s my return on ad spend? 

Every Perfect Audience advertiser asks some form of this question while working with us.  Up until now, customers have been able to pass a dynamic revenue value into their tracking tag to track revenue from conversions.  This was a good start but too hard for many of our customers.  So we’ve made it even easier.  You can now type in a revenue value directly into the settings for your conversion goals.

Here’s how it looks when editing a conversion goal in your Conversion Manager:

And when you enter a value into this field, the return on ad spend for campaigns tracking this conversion goal will be shown on your dashboard right here:

Action item for today: Edit your conversion goals and add a revenue value for each of them if you’re not already tracking revenue through your Perfect Audience tag.  This will make it easier to measure how your campiagns are performing and where to spend your budget.

Got a question about conversion revenue tracking?  Drop us a line at support at perfectaudience.com.

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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