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How are my campaigns performing?  Did those new ads I uploaded improve or hurt performance?  Are users getting tired of my creatives?

These are important questions our customers ask when using Perfect Audience, and until now, it’s not always been easy to get answers.  So we fixed that!

As of last night, you can now overlay a second graph featuring secondary metrics like CPM, CPC, CTR, and CPA over any of your graphs in the Perfect Audience Dashboard using this little selector thingie:

Activating a secondary graph overlay will give a result like this:

The Y-axis on the right indicates the scale of the second line graph.

Now that you can graph your secondary metrics and compare them to the main metrics like impressions, clicks, and spend, you can get a better sense for how your campaigns are performing and how your edits affect them.  Knowing is half the battle.

Got a suggestion for a feature we should tackle next?  Add it to our feedback forum.

 

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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