Today, we’re pleased to announce the release of our newest feature, News Feed Retargeting! We’ve been beta testing this feature for a while and we’ve now pushed this live to all of our customers.
With News Feed Retargeting, you can connect your company’s Facebook page to Perfect Audience and build campaigns that serve large Page Post ads in the web’s hottest real estate, the Facebook News Feed.
To create a campaign, log in to your account and use the “News Feed Retargeting” option from the new campaign dropdown.
We’ve got a lot of new training material to go along with this feature too! Here’s a video detailing how to create your News Feed campaign:
We’ve also updated our support documentation to include News Feed setup and FAQ.
Finally, we’re adding a new series of webinars starting next week. We’ll be adding a presentation hosted by our Lead Account Manager Tony Chan and myself explaining why News Feed retargeting is a great way to retarget on Facebook, and how to set it up in your account. You can register for an upcoming webinar here.
News Feed ads and sidebar ads compliment each other powerfully. In our tests, we’ve seen that running both at once generates more conversions than running just one of the other. News Feed campaigns are great because they reach people who focus on the News Feed, and sidebar ads are great for reaching people everyone else on Facebook.
But keep in mind that News Feed ads and sidebar ads are different. It’s not all about impressions with News Feed ads. With News Feed retargeting, you’re not actually paying per impression. You’re paying per insertion into a user’s News Feed. This is why the CPMs are higher and overall impressions are lower. Once the post is inserted into a user’s feed, it will be seen multiple times and can be shared commented on, an liked just like any other News Feed post.
Take a look at our News Feed FAQ for more information.
If you run into any trouble setting up News Feed campaigns, please contact firstname.lastname@example.org.
We hope you enjoy this great new feature!