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Photo: Internet Retailer.com

Nearly half of all U.S. shoppers expect to shop online on either Black Friday or Cyber Monday, according to surveys from Overstock.com and Nielsen Company.

Are your Perfect Audience retargeting campaigns prepared?

We ran a pretty detailed breakdown for how to update your creatives, budgets, and retargeting lists last year around this time.  Check it out here!

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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