Time to update your News Feed ads!
Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it’s getting better as we launch “Large Format” news feed ads. Up until today, advertisers have been about to create Page Post Link Ads with a 200px X 200px image. Facebook recently added support for ads with a much larger image that spans the full width of the news feed, allowing for more engaging ads. You can now create ads in the new format inside your Perfect Audience dashboard. Here’s an example of one right here:
To create a post in the new style, click the “Create Ads” link in your “Manage” menu and select “News Feed Ad”.
Then choose the “Large-image post” option at the beginning of the form and create the ad.
The recommended image dimensions programmed into our cropping tool are 600px X 315px.
Important Note: While we send Facebook the ad content in the large style, it sometimes displays in the more traditional style with a square, 200×200 image thumbnail. Facebook displays sponsored news feed posts differently depending on the browser version being used by the viewer.
Enjoy the new feature. We look forward to hearing about the great results you see!