Preflight Checklist for Dynamic Retargeting

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You’re about to launch your first dynamic retargeting campaigns on Perfect Audience.  Aw yeah!  There’s a lot more moving pieces to dynamic retargeting than static retargeting. If static retargeting is a hang-glider, dynamic retargeting is a rocket ship. Here’s a pre-flight check list of things to look for to make sure your campaigns reach orbit…. Read more »

Perfect Audience launches self-service Twitter Retargeting

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We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right… Read more »