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Hello fearless retargeters!

Perfect Audience has been acquired by Marin Software for $25.5m.

The news is all over the place:  Techcrunch, AdExchanger, Marketing Land

Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate it into their product and pour resources into Perfect Audience.  The whole Perfect Audience team is joining Marin.  Every one of us!  With Marin’s backing we’re going to hire a bunch more people and ship better code, faster than ever before.  As a Perfect Audience customer, you’re going to get better support, better reporting, better features, and most importantly, better results!

marin-perfect-audienceSince we launched just 20 months ago, the Perfect Audience crew has worked to give advertisers the easiest, most effective way to retarget lost customers and get more sales.  We started as a 4 person team working out of an apartment in Mountain View. We had zero customers. Today we’re a 14 person company serving more than 5,000 customers around the world including some of the greatest brands on the planet and some who will join their ranks soon.

Marin is the clear leader in enterprise search marketing management tools and is a company we share a great deal with.  Like us, they build and ship software for marketers.  Like us, they prioritize transparent reporting and ease of use, and like us, they are excited about the continuing rise of retargeting and programmatic advertising.

The Perfect Audience you know and love is only going to get better and better.  If you like using Perfect Audience today, you’re going to love using it in 6 months.  Stay tuned as we keep rolling out new updates!

Finally, thank you for your encouragement, feedback, support requests, complaints, and suggestions.  Every one of them helped us learn and helped us build a better company.  We couldn’t have done this without you.

We broke the news to the team last week.  We took the company photo in this post just a few minutes later.

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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  • Umberto

    This is great news – congrats!!! Excited to see what great things will come of Perfect Audience with the additional resources

  • Gary

    Sounds like the “perfect” match of retargeting, search and social. 1+1+1= Lots of Conversions all across the web!

  • Kyle E

    Keep bringing back lost web visitors. Wonderful news!

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    Delete.