We have two new updates to announce today to help make our platform more effective and easier to use. Here they are:
Easily add UTM_Campaign in your campaigns
Have you ever wanted to easily track your Perfect Audience campaign performance in Google Analytics? Now you can do exactly that with a brand new feature.
Here’s how to do it: when creating or updating a Facebook news feed or RHS campaign, click the “Add UTM_Campaign parameter” link to the right of your campaign name:
After saving this campaign, this UTM parameter will be embedded into the click URL for all ads associated with the campaign. Your analytics application will now begin to report on this information. Remember, this feature is limited to Facebook campaigns at this time.
If you need a refresher on what UTM parameters can do for you, check out our blog post titled UTM Parameters: What are they, how they work, how to use them.
Display campaign performance by month
We’ve put additional effort into making your campaign data easier to digest by making the campaign timeline look better when viewing a large window. Stats are now grouped into monthly totals rather than daily totals when viewing 6 months or more of data.
We hope these updates help you achieve your marketing goals faster. Feel free to send us feedback on our product so that we can continue making it better!