How to Set the Right Targeting Lookback Window for Every Audience

Posted by & filed under Tech.

  It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right Targeting Lookback Window for each of your audiences. This post discusses targeting windows, why they’re important, and how to set or change them in Perfect Audience…. Read more »

New Feature Release: Upload Banners in Bulk

Posted by & filed under Features.

The Perfect Audience team continues to work diligently on cool features so you can get more done, faster! Just in time for the busy holiday season – Ad Batch Uploader helps you save time setting up your campaigns. Ready to launch a campaign with a variety of ad sizes? Trying out different images to see what performs… Read more »

Mastering Audience Segmentation This Holiday Season

Posted by & filed under Win at Retargeting.

The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience, audience segmenting is essential. This post covers audience segmentation and the types of audiences you should have in… Read more »

Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

Posted by & filed under Uncategorized.

  In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the… Read more »