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The next step beyond the app install

Once you’ve driven the app install, what happens next? Retention is a significant challenge for mobile app developers. Reports have shown that over 80% of mobile apps are abandoned within the first week of install.

Reaching those abandoners quickly is essential if you want them to return to your app and give you a second chance. The longer a user is away from your app, the less likely they are to return. Localytics released data showing that 40% of users who don’t return to your app within the first day will never return, and that number increases to 60% if they don’t re-engage
within a week
.

Faster audience onboarding with AppsFlyer, Tune, and adjust

To help marketers quickly onboard their existing mobile audiences onto the Perfect Audience platform, we’re excited to add mobile measurement solutions AppsFlyer, Tune, and adjust to our Audience Connect platform. Specifically, customers who’ve integrated either the AppsFlyer, Tune, or adjust SDKs into their mobile apps will be able to sync event data – like first time opens, reaching a certain level, viewing certain screens, etc. – into Perfect Audience. Then, they’ll be able to instantly build mobile audiences, and retarget those audiences with in-app banner and interstitial ads.

One of the key benefits of these partnerships is it enables you to get in front of your app abandoners immediately, without having to install additional SDKs and waiting to go through the app store review process where you can lose valuable days and weeks.

The Marin Device Graph also automatically matches audiences captured through these third-party SDKs cross-device, allowing you to expand your reach and target your visitors across more channels, devices, and apps.

For more information and documentation about each integration, check out the resources below:

Brian Sim

Brian is a Product Marketing Manager at Marin Software. Previously, he worked within the agency world, leading digital marketing strategy, and has also worked on developing products and growth strategies for very early stage startups. Brian studied Marketing & Communications at the Wharton School, and obtained his MBA from UCLA Anderson. A native Philadelphian, Brian maintains his Philly sports rooting interests from the west coast.

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