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Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers.

Quick facts:

  • Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic.
  • 26% of Instagram users make $75,000+ per year.
  • Instagram continues to rise and is expected to make up 18% of Facebook’s global mobile ad revenue by 2018.

Source: https://www.inc.com/melanie-curtin/21-things-every-brand-should-know-about-instagram.html

If you have an existing Facebook campaign, here’s how to add Instagram retargeting to your arsenal:

  1. Ensure that your Facebook Page has an Instagram account associated with it.
  2. Connect your Perfect Audience account with your Instagram account.
  3. If you already have an existing Facebook campaign, select the placement in your campaign settings. The Instagram placement uses your existing Facebook ads to save you time!

Your ad will be optimized automatically for the placement that gets you the most conversions and clicks at the lowest cost.

For a video walkthrough, visit our Knowledge Base.

For assistance, please write success (at) perfectaudience.com

Happy retargeting!

 

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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