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Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device.  While this is a key part of any company’s digital strategy, you also need tools for growth and methods for expanding the total size of your audience and prospecting without a lot of additional effort.

Perfect Audience now gives you the option to retarget people who have never been to your website, expanding your reach and exposing you to more potential customers.  We can do this with Facebook Lookalike Audiences, giving you the chance to reach people who resemble your visitors and customers but who aren’t part of your segments yet.

If you’re running Facebook campaigns in Perfect Audience, this will only take a few minutes to set up.  If you haven’t started that yet, you can do so with these instructions.

If you have any questions please write to success@perfectaudience.com

Happy retargeting!

-The Perfect Audience Team

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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