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“The robust control for advertisers within the Perfect Audience platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on Perfect Audience was a game changer in performance!”

Ryan Fiore – Vice President of Marketing at Manscaped, Inc.

 

The Opportunity

Manscaped, Inc., was looking for additional scale at strict ROAS targets, centered on mobile in-app and website retargeting ad placements. Manscaped historically had trouble hitting ROAS goals driven by mobile in-app advertising. After a series of engaging meetings with the Perfect Audience team, Manscaped was compelled to test Perfect Audience’s capabilities.

The Solution

The Perfect Audience platform delivered the Manscaped team full control over their retargeting campaigns. Key functionality like customizing a lookback window, mobile operating system isolation, audience exclusions, and day parting were instrumental in delivering a breakthrough in campaign performance. Manscaped saw extra brand value in the transparency of Perfect Audience’s publisher performance reporting.

The Results

Manscaped continuously hit their target ROAS goal of 3.5x at scale within Perfect Audience retargeting campaigns. As additional spend budget was allocated to Perfect Audience campaigns, their campaign performance increased by 137% month over month.

About Manscaped

The Manscaped product line was created specifically for a man’s distinctive grooming needs. Featuring American made, specially formulated products to cleanse, moisturize, and deodorize, as well as tools engineered to give a man a close, refined appearance, Manscaped equips men with the right tools for the right job, in a complete manscaping system that is easy, powerful, and satisfying. All Manscaped formulations feature Active pH Controlâ„¢, essential ingredients for helping the refined gentleman stay, clean, dry, and healthy.

To learn more about Manscaped’s revolutionary products, visit Manscaped.com.

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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