Retargeting for Micropreneurs: How an online guitar teacher makes $13 for every $1 spent with Perfect Audience

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Editor’s note: Perfect Audience works with advertisers of all shapes and sizes, so we thought it’d be fun to take a look at how even the smallest business, in this case a one-man business (!) can see huge results using Perfect Audience’s easy ad retargeting tools.  Enjoy! Although Derek Bruce makes his living by creating,… Read more »

Marketing at Stackify: Acquiring customers for startup #2 when startup #1 sold for $150m

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Matt Watson’s first startup, VinSolutions, sold for $150 million—not bad for something he says was “completely bootstrapped.” Now he’s taking lessons learned from his first company and funneling them into his latest venture, Stackify. In fact, the idea for the company grew out of frustrations Watson encountered at VinSolutions. Stackify provides tools for software developers… Read more »

Referrals, with a human touch: How Software Advice overcame a broken business model to grow to 50 employees

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Don Fornes launched Software Advice–a free service that recommends the right software for buyers in industries from construction to retail–in 2005, after he noticed there was no lead gen service for the small and midsize software business market. Fornes started the company alone, but today he employs about 50 people, and his Austin-based business has… Read more »

BarkBox’s road to 20,000 customers and 95% retention: “Dog owners are dog parents”

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In a city populated by purse dogs, Matt Meeker found New York’s pet stores to be lacking in products for Hugo, his energetic, 100-lb. Great Dane puppy. “I was very obsessed with spoiling him,” Meeker says, but finding toys and treats for a dog of Hugo’s size wasn’t easy. Starting BarkBox–a subscription-based service that delivers… Read more »