Introducing Mobile Retargeting: The easiest way to re-engage high-value mobile users across smartphone and tablet apps

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Congratulations! You got your app in the app store, but now how do you keep people coming back to use it? Today we’re excited to offer Mobile Retargeting to all Perfect Audience customers.  Perfect Audience Mobile Retargeting is a suite of powerful features designed for app developers looking to re-engage high value mobile users with… Read more »

New Feature: Stop bad ads faster with one-click ad pausing

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Today we’re excited to announce we’ve made it easier to optimize the creatives running with your Perfect Audience campaigns.  Perfect Audience customers can now pause any ad running within a creative with just single click from the campaign detail page.  Until now, customers had to go through a cumbersome process of switching into campaign-edit mode… Read more »

Marin Software acquires Perfect Audience for $25.5m

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Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place:  Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate… Read more »

Perfect Audience launches self-service Twitter Retargeting

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We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right… Read more »

New Feature: Giant News Feed Ads

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Time to update your News Feed ads! Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it’s getting better as we launch “Large Format” news feed ads.  Up until today, advertisers have been about to create Page Post Link Ads with a 200px X 200px… Read more »