The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience, audience segmenting is essential. This post covers audience segmentation and the types of audiences you should have in… Read more »
Posts By: Ryan Lavery
The Publisher Spotlight: Targeting an Experienced Developer Audience with Thinkster
This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as… Read more »
Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons
With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM across all of your retargeting campaigns to ensure you’re bidding enough to stay in front of your potential customers. As a rule of thumb, we generally recommend advertisers increase their CPMs by 50-100% of… Read more »
New Feature: Use Enhanced Lookback Window to Retarget Your Freshest Visitors
We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour! One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher… Read more »