New Feature: Boost News Feed CTR with Call-to-Action Buttons

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Facebook recently released a powerful feature – a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.   Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons,… Read more »

Introducing Retargeting List Reports

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Need to send a report on your retargeting lists to your boss, client, agency, or co-worker?  It’s a snap now! You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting… Read more »

New Feature: Filter Campaign Performance by Campaign Type

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Just a quick little feature notice today: Your Perfect Audience dashboard now has the ability to filter your performance stats by campaign type. This filter gives you more insight into how your campaigns of a particular type are performing as a whole. Use the filter dropdown menu on your dashboard to select a campaign type,… Read more »

New Feature: Set Conversion Attribution Rates for a more meaningful CPA

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CPA is often a key indicator for campaign performance, but without any adjustments, it can be inadequate in measuring how much your Perfect Audience campaigns assist with achieving your conversion goals. For this reason, we’re introducing the concept of Conversion Attribution Rates. You can now set a Conversion Attribution Rate for your Perfect Audience site’s… Read more »

Performance Improvements – How we made Perfect Audience 70% faster

Posted by & filed under Tech.

The development team here at Perfect Audience has spent the last weeks making performance improvements across our platform. As a result, you will see faster page loads and a smoother application, particularly for those of you with high numbers of retargeting lists, ads, or campaigns. Caching statistics Instead of aggregating size information for retargeting lists… Read more »