Referrals, with a human touch: How Software Advice overcame a broken business model to grow to 50 employees

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Don Fornes launched Software Advice–a free service that recommends the right software for buyers in industries from construction to retail–in 2005, after he noticed there was no lead gen service for the small and midsize software business market. Fornes started the company alone, but today he employs about 50 people, and his Austin-based business has… Read more »

BarkBox’s road to 20,000 customers and 95% retention: “Dog owners are dog parents”

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In a city populated by purse dogs, Matt Meeker found New York’s pet stores to be lacking in products for Hugo, his energetic, 100-lb. Great Dane puppy. “I was very obsessed with spoiling him,” Meeker says, but finding toys and treats for a dog of Hugo’s size wasn’t easy. Starting BarkBox–a subscription-based service that delivers… Read more »

How Teespring recovered from a 50% post-launch revenue crash by selling, not shipping

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What do you do when revenues fall 50% the month after a successful product launch? How do you fix THAT? This is the crisis the founders of Teespring found themselves in after launching publicly in April of this year. Teespring — founded by developers Walker Williams and Evan Stites-Clayton — lets users create crowd-funded T-shirt… Read more »