Increase CTR and Conversion Rate with Multi-Product Dynamic Ads

Posted by & filed under Features, News.

Product-specific dynamic ads are some of the strongest advertisements online retailers can use.  Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product?  Showing multiple products in one ad!  Anyone who’s ever gone to Target or… Read more »

Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding

Posted by & filed under Features, News.

Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the budget.  That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and… Read more »

5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization

Posted by & filed under Articles, Features, Win at Retargeting.

This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers.   Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »

New Features and Holiday Retargeting Tips

Posted by & filed under Features, Win at Retargeting.

The holiday shopping season is in full swing.  Take advantage by giving your Perfect Audience campaigns a boost, and also by checking out a few new features we have to share. New stuff:   Instagram Retargeting – it’s here, and it’s #instagood.  Add Instagram retargeting to your Facebook campaigns.  Here’s why that’s a good idea,… Read more »

Just In Time for the Holidays – Retargeting a New Luxury Audience with the Sharper Image

Posted by & filed under Articles, Features, Win at Retargeting.

In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing.  Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.  Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect… Read more »