We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour! One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher… Read more »

We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns: Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed… Read more »

Facebook recently released a powerful feature – a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.   Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons,… Read more »

Need to send a report on your retargeting lists to your boss, client, agency, or co-worker?  It’s a snap now! You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting… Read more »

Just a quick little feature notice today: Your Perfect Audience dashboard now has the ability to filter your performance stats by campaign type. This filter gives you more insight into how your campaigns of a particular type are performing as a whole. Use the filter dropdown menu on your dashboard to select a campaign type,… Read more »