New Feature: View performance for custom campaign groupings

Posted by & filed under Features, News.

Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see… Read more »

New in Perfect Audience: Attach ads to campaigns during ad creation

Posted by & filed under Features.

We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web campaigns: Notice the “Add to Campaigns” field above. Your campaigns for the current ad type are listed… Read more »

New Feature: Boost News Feed CTR with Call-to-Action Buttons

Posted by & filed under Features.

Facebook recently released a powerful feature – a native call-to-action button for brand posts.  You might have seen it in your News Feed already.  Starting today it’s available to all Perfect Audience customers.   Many of our customers use call-to-action language in their copy because it is a key driver for clicks, and with the introduction of these buttons,… Read more »

Introducing Retargeting List Reports

Posted by & filed under Features.

Need to send a report on your retargeting lists to your boss, client, agency, or co-worker?  It’s a snap now! You’ll be happy to know that we’ve added reporting capability for your retargeting list size stats. The retargeting list size report covers that past 30 days of data, and you can retrieve it easily from the Retargeting… Read more »

New Feature: Filter Campaign Performance by Campaign Type

Posted by & filed under Features.

Just a quick little feature notice today: Your Perfect Audience dashboard now has the ability to filter your performance stats by campaign type. This filter gives you more insight into how your campaigns of a particular type are performing as a whole. Use the filter dropdown menu on your dashboard to select a campaign type,… Read more »