News Feed Retargeting Made Easy

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Last week we announced the release of our newest feature, News Feed Retargeting. Today, we’re happy to update that feature to make the setup process much simpler. Now, all you need to do is copy the URL of the Facebook Page you want to connect to Perfect Audience and paste it in your settings: No… Read more »

News Feed Retargeting out of beta, live for all Perfect Audience customers!

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Today, we’re pleased to announce the release of our newest feature, News Feed Retargeting! We’ve been beta testing this feature for a while and we’ve now pushed this live to all of our customers. With News Feed Retargeting, you can connect your company’s Facebook page to Perfect Audience and build campaigns that serve large Page Post… Read more »

New feature spotlight – Conversion revenue tracking

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What’s my return on ad spend?  Every Perfect Audience advertiser asks some form of this question while working with us.  Up until now, customers have been able to pass a dynamic revenue value into their tracking tag to track revenue from conversions.  This was a good start but too hard for many of our customers. … Read more »

Geotargeting upgrade: Target multiple countries at once with your retargeting campaigns

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We’ve just deployed an upgrade to our geotargeting that lets you target users within multiple countries at once.  Before this, Perfect Audience geotargeting let advertisers target “U.S. & Canada”, All Countries, or a specific other country of their choosing.  Many customers felt this was pretty lame, and we agreed.  So today we’re happy to announce… Read more »