New feature spotlight – Conversion revenue tracking

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What’s my return on ad spend?  Every Perfect Audience advertiser asks some form of this question while working with us.  Up until now, customers have been able to pass a dynamic revenue value into their tracking tag to track revenue from conversions.  This was a good start but too hard for many of our customers. … Read more »

Geotargeting upgrade: Target multiple countries at once with your retargeting campaigns

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We’ve just deployed an upgrade to our geotargeting that lets you target users within multiple countries at once.  Before this, Perfect Audience geotargeting let advertisers target “U.S. & Canada”, All Countries, or a specific other country of their choosing.  Many customers felt this was pretty lame, and we agreed.  So today we’re happy to announce… Read more »

How Vidyard grew from 4k to 1mil views/day in 8 months & achieved a negative churn rate

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At Perfect Audience, we’re fascinated by the evolutions young companies undergo as they find their footing. So, we’d thought we’d talk to several to hear their stories on the theme of customers: getting your first ones, finding new ones, and using their feedback to move your product forward. Think you’ve got a great story to… Read more »