Increase CTR and Conversion Rate with Multi-Product Dynamic Ads

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Product-specific dynamic ads are some of the strongest advertisements online retailers can use.  Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product?  Showing multiple products in one ad!  Anyone who’s ever gone to Target or… Read more »

Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding

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Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the budget.  That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and… Read more »

Instagram Retargeting

Posted by & filed under News, Tech, Win at Retargeting.

Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »

WEBINAR: Perfect Audience 201 – Advanced Retargeting Techniques

Posted by & filed under Features, News, Win at Retargeting.

Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar!  You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »

New Perfect Audience Feature: IP Address Exclusion

Posted by & filed under Features, News, Win at Retargeting.

Perfect Audience now features the ability to exclude IP addresses from your campaign(s).  You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »