Product-specific dynamic ads are some of the strongest advertisements online retailers can use. Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product? Showing multiple products in one ad! Anyone who’s ever gone to Target or… Read more »
Posts Categorized: News
Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding
Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the budget. That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and… Read more »
Reach New Customers with Facebook Lookalike Audiences in Perfect Audience
Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device. While this is a key part of any company’s digital strategy, you also need tools for growth and methods for expanding the total size… Read more »
Instagram Retargeting
Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »
WEBINAR: Perfect Audience 201 – Advanced Retargeting Techniques
Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar! You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »
New Perfect Audience Feature: IP Address Exclusion
Perfect Audience now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »