Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar! You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »
Posts Categorized: News
New Perfect Audience Feature: IP Address Exclusion
Perfect Audience now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »
Why Mobile Retargeting Needs to be Part of Your Strategy
It’s official – mobile device use now accounts for 68% of digital media time, with 87% of people reporting that they have their smartphone at their side at all times. Another eye-opening statistic: approximately 50% of everyone’s total digital time (desktop + mobile) is spent in mobile apps, whose use far exceeds that of mobile… Read more »
New Feature: Bulk Edit Ads
Happy Friday! We’re always asking our customers what new features they’d like to see added to Perfect Audience. We definitely do our best to accommodate these requests, and today I’m very pleased to announce a feature that’s been asked about for a long time – Bulk editing ads! If you need to make changes to… Read more »
Faster Audience Onboarding for Mobile Retargeting with AppsFlyer, Tune, and adjust
The next step beyond the app install Once you’ve driven the app install, what happens next? Retention is a significant challenge for mobile app developers. Reports have shown that over 80% of mobile apps are abandoned within the first week of install. Reaching those abandoners quickly is essential if you want them to return to… Read more »
The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org
This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we feature Carrie Lacina, Digital Advertising Manager at the Drupal Association. Drupal is a leading open-source Content Management System, and the… Read more »