Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device. While this is a key part of any company’s digital strategy, you also need tools for growth and methods for expanding the total size… Read more »
Posts Categorized: News
Instagram Retargeting
Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »
WEBINAR: Perfect Audience 201 – Advanced Retargeting Techniques
Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar! You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »
New Perfect Audience Feature: IP Address Exclusion
Perfect Audience now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »
Why Mobile Retargeting Needs to be Part of Your Strategy
It’s official – mobile device use now accounts for 68% of digital media time, with 87% of people reporting that they have their smartphone at their side at all times. Another eye-opening statistic: approximately 50% of everyone’s total digital time (desktop + mobile) is spent in mobile apps, whose use far exceeds that of mobile… Read more »
New Feature: Bulk Edit Ads
Happy Friday! We’re always asking our customers what new features they’d like to see added to Perfect Audience. We definitely do our best to accommodate these requests, and today I’m very pleased to announce a feature that’s been asked about for a long time – Bulk editing ads! If you need to make changes to… Read more »