The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org

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This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we feature Carrie Lacina, Digital Advertising Manager at the Drupal Association. Drupal is a leading open-source Content Management System, and the… Read more »

New Feature: Edit your Facebook Ads

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Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button? Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image for a new one, you would… Read more »

New Feature: View performance for custom campaign groupings

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Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see… Read more »

Marin Software acquires Perfect Audience for $25.5m

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Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place:  Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate… Read more »

Perfect Audience launches self-service Twitter Retargeting

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We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right… Read more »