New Feature: Edit your Facebook Ads

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Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button? Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image for a new one, you would… Read more »

New Feature: View performance for custom campaign groupings

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Want to see how 4 of your 9 campaigns are performing?  All of your campaigns except for just one?  Now it’s possible!  Today we’re happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance across custom campaign groupings. Using checkboxes, select campaign types or individual campaigns to see… Read more »

Marin Software acquires Perfect Audience for $25.5m

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Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place:  Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate… Read more »

Perfect Audience launches self-service Twitter Retargeting

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We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right… Read more »

3 Awesome New Features at Perfect Audience!

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Happy Friday! Today we’re very pleased to announce some new features and enhancements to your Perfect Audience account. We’re always looking for ways to improve our user’s experience, so we’ve recently made a few changes based off of our customer feedback. You talk, we listen! Here’s what’s new: Archive Conversion Goals It’s true! You can now… Read more »