Marin Software acquires Perfect Audience for $25.5m

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Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place:  Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company that helps the world’s biggest brands manage their search and social advertising.  Marin loves what we do.  They want to integrate… Read more »

Perfect Audience launches self-service Twitter Retargeting

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We are proud to announce that Twitter Retargeting is live and available on Perfect Audience.  Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter’s desktop AND mobile apps. Here’s a handy image that explains how it works: Hundreds of Perfect Audience customers are using this right… Read more »

3 Awesome New Features at Perfect Audience!

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Happy Friday! Today we’re very pleased to announce some new features and enhancements to your Perfect Audience account. We’re always looking for ways to improve our user’s experience, so we’ve recently made a few changes based off of our customer feedback. You talk, we listen! Here’s what’s new: Archive Conversion Goals It’s true! You can now… Read more »

New Feature: Giant News Feed Ads

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Time to update your News Feed ads! Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it’s getting better as we launch “Large Format” news feed ads.  Up until today, advertisers have been about to create Page Post Link Ads with a 200px X 200px… Read more »

New Feature: Update your company information in Perfect Audience

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Small but useful feature to announce today! You can now update your “Company” info in Perfect Audience.  This is the information that appears on the e-mail invoices we send each week after our billing process.  Before now, we were using the data you entered from your first site to configure that.  Obviously this was a… Read more »