Introducing “Teams” for Perfect Audience – Share access to campaign reporting and easily collaborate with co-workers

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You can now invite colleagues to access your Perfect Audience account using their own logins.  The new feature, called “teams” makes it easier for Perfect Audience customers to collaborate on campaign optimization. How it works: 1. Log into your account, pull down your account menu, and select the new “Team” option or visit http://perfectaudience.com/team  … Read more »

Perfect Audience at SXSW: Private parties w/ Small Business Web, Free campaign optimization sessions

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Going to SXSW?  So is Perfect Audience! Network at the Perfect Audience & The Small Business Web Private Parties You are invited to the Perfect Audience & Small Business Web startup parties at SXSW this week. We’ve teamed up with a bunch of great companies like Constant Contact, Mailchimp, Google, Olark, Salesforce, and Crowdtilt to… Read more »

Perfect Audience announces plugins for WordPress and Drupal to make retargeting even easier for marketers

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Got a WordPress blog where you want to retarget visitors?  A Drupal site? Today we’re announcing a WordPress plugin and a Drupal module that makes it easier than ever.  With the Perfect Audience WordPress plugin and Perfect Audience Drupal module, marketers can install our tracking tag on any WordPress or Drupal site in just a… Read more »

3 ways to prepare your retargeting for a $2b Cyber Monday

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The holiday season is upon us.  Consumers are on the prowl for gifts and are expected to spend as much as $2b on Cyber Monday alone according to reports. Is your retargeting ready? You do not want to miss out on these sales.  Every component of your marketing funnel can benefit from a holiday makeover,… Read more »