The value of Facebook Retargeting explained in Rage Comic form

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Hi, folks!  This month we’re working hard to spread the word about the value of Facebook Retargeting with Perfect Audience.  We’re talking to journalists, bloggers, social media technorati, and more about how effective this new form of advertising is for companies of all sizes.  Today, enjoy this rage comic explaining the value proposition from the… Read more »

YCombinator-backed Perfect Audience launches fast and easy Facebook retargeting, raises $1.1m seed round

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Brands of all sizes can create Facebook retargeting campaigns in minutes to bring back lost customers and get more sales with Perfect Audience, a YCombinator-backed startup launching today. Retargeting is the most effective form of online advertising available today.  Serving your ads to lost web visitors as they visit sites across the web can deliver… Read more »

No little plans…

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Launching a new product is a gradual, repeated process. It happens in pieces. First it is launched as an idea, usually shared with friends and colleagues.  It is then “relaunched” soon after as designs, or even a functional prototype.  This prototype might be “launched” to a handful of customers, and based on feedback, the product… Read more »