How to Set the Right Targeting Lookback Window for Every Audience

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  It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right Targeting Lookback Window for each of your audiences. This post discusses targeting windows, why they’re important, and how to set or change them in Perfect Audience…. Read more »

Performance Improvements – How we made Perfect Audience 70% faster

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The development team here at Perfect Audience has spent the last weeks making performance improvements across our platform. As a result, you will see faster page loads and a smoother application, particularly for those of you with high numbers of retargeting lists, ads, or campaigns. Caching statistics Instead of aggregating size information for retargeting lists… Read more »