New Feature: Set Conversion Attribution Rates for a more meaningful CPA

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CPA is often a key indicator for campaign performance, but without any adjustments, it can be inadequate in measuring how much your Perfect Audience campaigns assist with achieving your conversion goals. For this reason, we’re introducing the concept of Conversion Attribution Rates. You can now set a Conversion Attribution Rate for your Perfect Audience site’s… Read more »

New Feature: Invite Clients to your Perfect Audience Dashboard

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Today we released a new feature to make client reporting easier. We’ve added the ability to create read-only users on your team, giving your clients access to Perfect Audience campaign dashboards across your site without giving them the ability to make changes. This gives your clients insight into campaign performance without being overwhelmed with all… Read more »

Perfect Audience gets fast: Dashboard and site tracking tag speed improvements

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Howdy, folks, We’ve made several major improvements to how dashboard stats are loaded and how our site tracking tag is hosted and structured to make life easier for advertisers.  Since launch, we’ve signed a great deal many more advertisers onto the platform which led to slowness on both fronts.  We’ve solved both issues. Accelerating the… Read more »

Perfect Audience campaign stats now update hourly, throughout the day

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Last night we pushed up a massive upgrade to Perfect Audience campaign stats. Your dashboard now updates continuously throughout the day, every hour, on the hour. This will let users make campaign decisions using up-to-the-hour information, which makes it a lot easier to optimize and improve on campaign performance, especially for users focused on direct… Read more »