Manscaped Gets Peak Performance from Perfect Audience

Posted by & filed under Win at Retargeting.

“The robust control for advertisers within the Perfect Audience platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on Perfect Audience was a game changer in performance!” Ryan Fiore – Vice President of Marketing at Manscaped, Inc.   The Opportunity Manscaped, Inc., was looking for additional scale at strict ROAS targets,… Read more »

5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization

Posted by & filed under Articles, Features, Win at Retargeting.

This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers.   Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »

New Features and Holiday Retargeting Tips

Posted by & filed under Features, Win at Retargeting.

The holiday shopping season is in full swing.  Take advantage by giving your Perfect Audience campaigns a boost, and also by checking out a few new features we have to share. New stuff:   Instagram Retargeting – it’s here, and it’s #instagood.  Add Instagram retargeting to your Facebook campaigns.  Here’s why that’s a good idea,… Read more »

Instagram Retargeting

Posted by & filed under News, Tech, Win at Retargeting.

Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »

Just In Time for the Holidays – Retargeting a New Luxury Audience with the Sharper Image

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In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing.  Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.  Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect… Read more »

WEBINAR: Perfect Audience 201 – Advanced Retargeting Techniques

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Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar!  You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »