Mastering Audience Segmentation This Holiday Season

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The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience, audience segmenting is essential. This post covers audience segmentation and the types of audiences you should have in… Read more »

Finding that music lover across the web with bop.fm

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Finding that music lover across the web with bop.fm   This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Shehzad Daredia, co-founder and CEO of bop.fm,… Read more »

5 Best Practices for Cross-Device and Mobile Retargeting

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This post originally appeared on Marin Software’s Marketing Insights Blog. 1. Figure out what your goals are This is the basic step that should kick off any marketing campaign. Determine what you want to accomplish. Cross-device retargeting can help you accomplish four general goals: Build awareness: Do you want to keep your brand in front… Read more »

Why Bother with View-Through Attribution?

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How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix, whether it’s social media native ads, rich media banners, mobile in-app interstitials, or… Read more »

What’s your 2015 Advertiser’s New Year’s Resolution?

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Happy New Year! It’s our New Year’s resolution to deliver great additions to our platform. We’re working to bring you new features and some much-requested options. Those will be coming throughout the year! What’s your 2015 Advertiser’s New Year’s resolution? As a self-service platform, we try to provide detailed information on how to setup your campaigns and… Read more »

Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons

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With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM across all of your retargeting campaigns to ensure you’re bidding enough to stay in front of your potential customers. As a rule of thumb, we generally recommend advertisers increase their CPMs by 50-100% of… Read more »