5 Best Practices for Cross-Device and Mobile Retargeting

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This post originally appeared on Marin Software’s Marketing Insights Blog. 1. Figure out what your goals are This is the basic step that should kick off any marketing campaign. Determine what you want to accomplish. Cross-device retargeting can help you accomplish four general goals: Build awareness: Do you want to keep your brand in front… Read more »

Why Bother with View-Through Attribution?

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How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix, whether it’s social media native ads, rich media banners, mobile in-app interstitials, or… Read more »

What’s your 2015 Advertiser’s New Year’s Resolution?

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Happy New Year! It’s our New Year’s resolution to deliver great additions to our platform. We’re working to bring you new features and some much-requested options. Those will be coming throughout the year! What’s your 2015 Advertiser’s New Year’s resolution? As a self-service platform, we try to provide detailed information on how to setup your campaigns and… Read more »

Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons

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With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM across all of your retargeting campaigns to ensure you’re bidding enough to stay in front of your potential customers. As a rule of thumb, we generally recommend advertisers increase their CPMs by 50-100% of… Read more »

Prevent Converted Users From Seeing Your Ads

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Happy Friday and welcome back to our Win at Retargeting blog series! Today I’ll be talking about a topic that customers ask me about quite frequently – excluding converted users from seeing your ads. You’ve got your campaign up and running, you’re tracking conversions, and you’re making sales. But how do you stop serving ads to… Read more »