New Perfect Audience Feature: IP Address Exclusion

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Perfect Audience now features the ability to exclude IP addresses from your campaign(s).  You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »

How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

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Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing – the holidays are here! While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your retargeting campaigns. Consumers are ready to spend billions over the next six weeks (especially online!)… Read more »

Mastering Audience Segmentation This Holiday Season

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The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience, audience segmenting is essential. This post covers audience segmentation and the types of audiences you should have in… Read more »

Finding that music lover across the web with bop.fm

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Finding that music lover across the web with bop.fm   This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Shehzad Daredia, co-founder and CEO of bop.fm,… Read more »

Why Bother with View-Through Attribution?

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How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix, whether it’s social media native ads, rich media banners, mobile in-app interstitials, or… Read more »