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winat

Happy Friday! It’s time for another update in our Win At Retargeting series of blog posts, designed to help you get the most out of your retargeting campaigns. Today’s topic? Common mistakes advertisers make with their ads. If you find you’re falling into any of these traps, we’ve given you some suggestions to get yourself out!

Let’s get started!

1. Using one and only one ad.

You’re allowed up to 5 ads for your free trial campaign, and as many as you’d like for paid campaigns, so why limit yourself to one ad? I see many campaigns only using one ad. Use more!

When you setup your ads, you’ll definitely want to setup multiple ads so you can do some A/B testing.  You should use at least 2-3 ads for News Feed campaigns, and at least 4-5 for Facebook Sidebar and Web campaigns.

2. Letting underperforming ads continue to underperform.

Keep an eye on what works and what doesn’t. It sounds like a minor detail but paying close attention to your ads can really make a difference in your campaign performance.

Keep your ads up to date.  Review them every 7-10 days and replace the ads that aren’t performing.

Do audiences seem to click on this picture more than that one? Is this text performing better than that text? Make subtle changes in your ads so that over time you can keep rotating your ads with the better performing ones to keep the campaign healthy.

3. Sounding like an advertiser.

Don’t run generic ads! Be creative with your headline and copy.

For News Feed ads, keep your copy short and sweet. Try not to make a big block of text with your message.

Try to make your News Feed content sound like something a Facebook user would post. Use your brand’s voice!

It’s also important that your ads are socially relevant. Including ads regarding holidays or special events can give you a boost in performance if you time the ads correctly. So keep things like Christmas, Mother’s Day, Father’s Day, etc… in your mind when the timing is correct. Make ads that follow along with these events!

4. Using less popular ad sizes (Web campaigns).

With web campaigns, you get a little more leeway with your banner resolutions. We’ve found that banner ads that are 300×250 and 729×98 perform best. Some visitors like square ads over the longer banner ad, so at the very least make sure you have both of these sizes in your campaign.

If you run only one or the other you are limiting your reach. Make sure to have both sizes so you can serve the ad to the widest audience you can get. You’ll also learn which size works best for you and can make any appropriate adjustments to improve performance even more.

5. Using the same ad 4-5 times.

It’s great if you’re using multiple ads in your campaign, but do they all say the same thing? Is it the same generic text with a subtle variation in the image? That’s not going to give you good A/B testing data! Make your ad images and text different so you can really determine what visitors like to click on.

Now that you’re armed with all this new great information, go apply it to your campaigns and see how it affects their performance!

Do you have a great tip not mentioned here? We’d love to hear about it! Let us know at support@perfectaudience.com.

Have a great weekend!

 

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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fbprod

We are proud to introduce Perfect Product Ads, dynamic personalized Facebook retargeting for retailers.

With Perfect Product Ads, retailers can turn their Google Product Feed into dynamic ads in the Facebook sidebar and News Feed. Over 50 retailers are using it already!

There is no cost to setting this up, no spend requirement, and you can update and edit your dynamic ads anytime you want.

1. How to start: Log into your account and follow the instructions under “Dynamic Retargeting Set Up” in the settings menu. (Click here to see exactly where to find it)

2. Video tutorial: Watch how to set up dynamic news feed ads.

3. Live webinar demo and free advice: Join us this week for a free, live demo of dynamic product retargeting. Sign up here.

We will be promoting this aggressively over the next week and rolling out regular improvements based on your suggestions. If you have suggestions or questions, reach us at support@perfectaudience.com or leave a comment below!

Read more about our announcement in Adotas and MediaPost.

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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Happy Friday!

Today we’re very pleased to announce some new features and enhancements to your Perfect Audience account. We’re always looking for ways to improve our user’s experience, so we’ve recently made a few changes based off of our customer feedback. You talk, we listen! Here’s what’s new:

Archive Conversion Goals

It’s true! You can now archive any conversion goals that you’re not interested in seeing anymore. To do this, head to Manage-> Conversions. Look in the Actions column for the little file box icon:
Screen Shot 2014-02-21 at 11.19.46 AM
It’s the icon on the far right in this image. Click that to archive the conversion.Screen Shot 2014-02-21 at 11.31.37 AM

That’s all there is to it! If you need to unarchive the goal, click this button:
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Then click the checkmark icon to reactivate the conversion:
Screen Shot 2014-02-21 at 11.34.21 AM

(Note: You will only be able to archive conversions if they are not attached to a campaign.)

Archive/Delete Unused Websites

Do you have a bunch of sites listed in your account that you don’t use anymore? No need to keep them in your site list! Now you can archive those sites.

First, go to your Site Manager by clicking on your email address, then clicking Site Manager.
Screen Shot 2014-02-21 at 11.47.40 AM

In your Site Manager, look for the Manage column and click the Options button.
Screen Shot 2014-02-21 at 11.48.22 AM
You can Archive or Delete the site here. Follow the same procedure to reactivate archived sites.

(Note: You can only archive sites that do not have active campaigns attached to them.)

Updated Management Menus

You might have noticed this one already! We’ve recently updated our menus to make managing your account quicker and easier than before. You can now create Ads, Retargeting Lists, or Conversion Goals directly from the Manage menu:
Screen Shot 2014-02-21 at 11.53.24 AM

In addition, you can now access your most important settings from the settings menu:
Screen Shot 2014-02-21 at 11.55.38 AM
(Take a look at our documentation for explanations of these settings.)

We hope you enjoy these updates! All of these changes came from our customers submitting their ideas to us. We’d love to hear what you want to see next! Let us know in our Feedback Forum or by emailing us at support@perfectaudience.com.

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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Time to update your News Feed ads!

Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it’s getting better as we launch “Large Format” news feed ads.  Up until today, advertisers have been about to create Page Post Link Ads with a 200px X 200px image.  Facebook recently added support for ads with a much larger image that spans the full width of the news feed, allowing for more engaging ads.  You can now create ads in the new format inside your Perfect Audience dashboard.  Here’s an example of one right here:

To create a post in the new style, click the “Create Ads” link in your “Manage” menu and select “News Feed Ad”.

Then choose the “Large-image post” option at the beginning of the form and create the ad.

The recommended image dimensions programmed into our cropping tool are 600px X 315px.

Important Note: While we send Facebook the ad content in the large style, it sometimes displays in the more traditional style with a square, 200×200 image thumbnail. Facebook displays sponsored news feed posts differently depending on the browser version being used by the viewer.

Enjoy the new feature. We look forward to hearing about the great results you see!

Brad Flora

Brad Flora is co-founder and President of Perfect Audience. A former journalist, he started Perfect Audience to help make retargeting something that companies of all shapes and sizes can benefit from. He likes dill pickles and recently took first place in the Star Cup at 150cc in Mario Kart 64.

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winat

Happy Friday and welcome back to our Win at Retargeting blog series! Today I’ll be talking about a topic that customers ask me about quite frequently – excluding converted users from seeing your ads.

You’ve got your campaign up and running, you’re tracking conversions, and you’re making sales. But how do you stop serving ads to those who have converted? With Perfect Audience, you can set this up in two simple steps:

1. Create a “Converted Users” retargeting list.

Click on Manage-> Retargeting Lists and create a new retargeting list. You’ll want to set this new retargeting list up to match the conversion goal you’re tracking. For example, if you have a conversion goal that triggers at www.yourdomain.com/thankyou.html, create the retargeting list to capture any users who land on /thankyou.html.

Now, anytime someone converts on your site, the conversion will trigger like normal, but the user will also be added to this new list of converted users.

2. Edit your campaign to Exclude this new list.

When creating or editing a campaign, look for the step where you choose the retargeting list options:

Screen Shot 2014-02-07 at 12.41.05 PM

 

 

 

 

Target any list of users that you want to show ads to, and Exclude the list of converted users as I have in my example above.

From now on, anyone who converts will be added to the Converted list and will automatically be excluded from seeing your ads in the future. This is a great way to save money on your campaigns. You’ll only be serving ads to those users who haven’t yet purchased something, giving your more bang for your buck and an increased ROI.

It’s almost too easy!

Take a look at this video to see a demo of how this works.

If you have any questions about this or anything else, please let us know at support@perfectaudience.com. You can also reach me on Twitter @scottsupportpa.

Enjoy the weekend!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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winat

Welcome back to our Win at Retargeting blog series!

Today we’ll be covering Targeting Windows, and how you can use them to help boost CTR and conversion rates for your campaigns. But first, I want to make sure you understand the difference between a Targeting Window and a Retargeting List Duration.

When creating a retargeting list, you can set a Duration for the list:

In this setting, you set the number of days you want the visitor to remain on the retargeting list. In this example we’ve used 30 days. That means that any visitor who hasn’t been to your site in more than 30 days will be removed from the retargeting list. This is a great way to keep your lists full of only visitors who have recently navigated to your site. If you want to keep users on your retargeting lists indefinitely, leave this box blank. Keep in mind that the more time that passes, the less likely the user is to click on your ads, so you might be spending money showing ads to people who aren’t interested anymore. We recommend starting with 30 or 60 days until you get a good feel for your data.

Targeting Windows work similarly, but are different. When creating or editing a campaign, look for this box on the step where you select your retargeting lists:

Here you can set a “targeting window” for each list. This differs from the List Duration mentioned above.

In this example, we have the windows set to 7 days. That means the campaign will only serve ads to users on the list who have been to your site in the last 7 days. If it’s been longer than 7 days, the user still remains on the list, but they won’t be served your ads.

Setting your targeting windows in this manner can be a very effective way to boost your CTR and conversions! You won’t be spending money showing ads to people who haven’t been to your site in over a month and maybe don’t remember or aren’t interested anymore. Your ads will be in front of the newest visitors most likely to click back to your site. The added benefit to this is that the user will remain on the retargeting list, so you can still use that data in different ways for your other campaigns!

(Please note that Targeting Windows are not available on Trial campaigns.)

We also have a video walkthrough available to show you how this works.

If you have any questions about this, please let us know at support@perfectaudience.com. You can also reach me on Twitter @scottsupportpa.

Check in with us again soon for more tips to keep your campaigns healthy and successful.

Have a great weekend!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

Meet our team Join our team