Just In Time for the Holidays – Retargeting a New Luxury Audience with the Sharper Image

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In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing.  Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.  Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect… Read more »

Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

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  In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the… Read more »