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Director of Customer Success Scott here! I’ve been in charge of Perfect Audience’s training videos, documentation & knowledge base since my first day five years ago. As a customer of many online platforms, I often find myself searching support documentation and just can’t locate what I’m looking for. It’s crucial to me that Perfect Audience’s documentation is concise, informative, and easy to find. On that note, we’ve got some great changes to our Support materials I’d like to share with you.

Upgraded Knowledge Base

We recently completely rebooted our support section to a new platform and we feel the information is much easier to browse and search for what you need quickly. We’d love to hear your feedback about this revamped section!

More Extensive Documentation

We design our documentation to assist the first time marketer working from home to the large corporation with an elaborate tech team and everyone in between, but sometimes articles can still be confusing, especially ones of the technical nature. It can be difficult to explain processes and techniques without paragraphs of text, so many times customers still have questions despite thoroughly reading through our support docs. I’d like to help address some of the common questions we receive regarding support topics in a series of blog posts, starting with this one!

Advanced Integration – Event Audiences

One of the most visited articles in our support section is in regards to Event Audiences. This is a method where you can use our API to add a user to an audience however and whenever you’d like; a button click, after a certain amount of time on the page, landing on a particular subdomain, and more! Anything you can control with Javascript can be used here. (A few more examples can be found in our API Cookbook.)

You will be required to code the Javascript on your end for specific API calls. We can provide the code that needs to run when you want to add the user to your audience, but we cannot code custom events for your site. Confused? Don’t be! I’m here to walk you through it.

Determine how/when you want your API call to happen. One of the most common questions I receive is how to add a user who lands on a specific subdomain, so that’s what I’ll be explaining here.

By default, we start your account with an “All Visitors” audience that tracks any user that lands on a page with our tracking tag installed. If you have www.yoursite.com and sale.yoursite.com, the “All Visitors” audience will track users to both. But let’s say you need an audience only for the sale subdomain. Event Audiences are perfect for that!

Let’s first create the audience in your Perfect Audience account. This will let our system know to look for the Event you’re about to set up.

To create an Event Audience, click Manage-> Create Audience. Give the Audience a name, set a duration, and select the Event method. In the box, enter a unique tracking name for this Audience. In this example, we’ve used ‘audience’ but this can be whatever you’d like. Just make to use something unique for each audience.

Save the Audience when you’re done.

Next, you’ll need to add some code to your website. This is code In addition to our normal tracking tag you’ve already installed on your site. In my case, I want the user to be added to the audience when the page loads, so I’ll install it to load at that point. You’ll want this code to run when you want to add the user to the audience (on page load, button click, etc.).

<script type="text/javascript">
window._pq = window._pq || [];
_pq.push(['track', 'audience'])
</script>

Note that ‘audience’ needs to match whichever tracking name you gave the Audience in your Dashboard and it is case sensitive!
You’re all set! If you’ve setup your audience and code correctly you should see your audience count update in 6-8 hours in your account.

More Coming Soon!

I hope you found this blog helpful and easy to follow. Look for more posts from our support team regarding other more advanced or technical tools soon! If you have any questions about your Event audiences or have a suggestion for another blog post of this nature, please let us know at support@perfectaudience.com

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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Hello Shopify users!

Perfect Audience is hosting a LIVE webinar twice next week to show how to set up retargeting campaigns to advertise your Shopify products across the Web.  It’s FREE to sign up for Perfect Audience and your only expense is the budget you set for your campaigns.

There’s one session Tuesday and another on Thursday.  Recordings will be available afterward and we will repeat the live sessions in the coming weeks.

Sign up here:

https://register.gotowebinar.com/rt/4658058315959579915

Don’t want to wait?  Detailed setup instructions are here: https://support.perfectaudience.com/554903-Shopify-Automatic-Installation

Happy retargeting,

The Perfect Audience Team

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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Perfect Audience is excited to announce our new integration with Shopify.  Users of this leading ecommerce platform can now set up retargeting campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products.

Advertise to your site visitors and cart bouncers so they return and buy after browsing your shop.

Remarketing is a key component of just about every ecommerce retailer’s digital strategy.  No matter how amazing your products are, a lot of your traffic will leave without converting.  If they’re interested, give them a reason to return by showing them ads on tens of thousands of websites.

You’re in control of your creative, budget, campaign duration, and more.

It’s free to sign up for Perfect Audience, a Shopify user can set up campaigns in minutes, and the only charge is the amount you spend on campaigns – an amount you set.

We’ll even give you a special one-time $250 credit to get started. Email success@perfectaudience.com by November 15, 2018 to take advantage of the special free trial credit.

Learn more here.

New to Perfect Audience?  Create a free account here.

Questions?  Write to support@perfectaudience.com

Happy retargeting!

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage.  We’ve put together a list of tips to boost your retargeting click-through rate (CTR) and conversions during this critical quarter and holiday season. We’ll also be highlighting a bunch of new features we’ve pushed out this year that can help you achieve your goals.

Timeline

Get an early start.  Cyber Monday (November 26, 2018) is not the day to launch your holiday campaigns for the first time – there’s a lot of down time over the Thanksgiving holiday weekend and people spend some of it online.  Have your Perfect Audience Site Tracking Tag installed, your audience segments defined, and your creatives ready to go at least 30 days in advance.

It’s a good idea to run some campaigns in October as well.  There’s less competition for ad space than in November and December – you may attract early bird shoppers while planting seeds for future conversions.


Ad Sizes

There’s inventory to be won using some less popular but still useful ad sizes (970×250 headers for desktop, 300×250 and 320×100 for mobile web).  This is in addition to the sizes we recommend for ALL web campaigns.


Mobile

Cross-device retargeting means Perfect Audience will follow your shoppers from desktop to mobile device.  Are they browsing your store at work, then using their phone on the train home?  That’s where we’ll get them.  Desktop is still king in terms of revenue, but mobile’s share rises every year and cannot be ignored. (Source)  Make sure you run mobile campaigns in addition to everything else you’re doing.


Budget bump

In Q4, you will probably see a lift in site traffic.  That means your audiences will grow and you can serve more impressions.  Our team recommends a 25-50% weekly budget increase for the months of November to December.  If your traffic usually goes up by a certain amount, increase the budget by that percentage. 

 

 

To change your weekly campaign budget in Perfect Audience, go to Manage -> Campaigns and Edit your campaign. In Step 3, change your budget amount.  Press ‘Save’ at the bottom of the page when you’re done.


Increase your bids

Just about every ecommerce store bumps up its advertising budget for Q4, making ad impressions harder to win.

With so many advertisers fighting for ad space, it’s not uncommon to see your CPM costs rise during this time of year.(2) Prepare for the surge by increasing your CPM bids across your campaigns. Bidding higher will make your campaigns more competitive and will give you a better chance of serving more ads.  We suggest increasing your CPM bid by 50-100% of the current average CPM cost for the campaign.

Go to Manage -> Campaigns and edit a campaign. In step 3, find Bid Type and change the setting to Manual Bidding. Then enter your CPM bid.

 


You’ve also got CPC bidding options for Facebook campaigns in Perfect Audience.

Save when you’re finished editing your bidding.


Facebook Marketplace and Messenger

Perfect Audience supports ad placements in Facebook Marketplace and Messenger.  These are two of Facebook’s newest placements, representing new avenues to reach Facebook users.  It’s turned on by default if you run Facebook campaigns in Perfect Audience. Check it out here.


Take advantage of Instagram

Mobile shopping continues to rise, as does engagement with Instagram.  Instagram is approaching the one billion user milestone, and 80 percent of those users follow at least one business (Source).  If it looks good on the ‘Gram, your customers are thinking about how it will look in their homes.

Take advantage of Perfect Audience’s Instagram placements within your Facebook campaigns. Learn more here.

 

Shopify users: Enjoy one-click integration

Perfect Audience now has an integration with Shopify that automatically imports your product feed and builds dynamic (that is, product-specific) ads for your catalog.  Set your own budgets and keep total control over your campaigns. Detailed reporting ensures you have a clear picture of your return on ad spend.  If you’re already a Perfect Audience and Shopify user, setting up is quick and easy.


Dynamic Ads: Stuff your ads like stockings

It’s better to have more gifts under the tree, more cookies on your plate, and more products visible in one ad.  If you’re ecommerce and you have a Google Merchant Center product feed, try our multi-product dynamic ads. If you’ve got a feed imported, it takes just a few seconds to build your ads. It’s like 4 impressions for the price of one. Instructions are here.

 


Create holiday-themed ads and landing pages

Holiday ads and landing pages get attention, create urgency, and show that you’re not running the exact same campaigns as the rest of the year.  Send a happy holiday message, mention the deadline to buy to ensure holiday delivery, and give them a reason to click on your ads.

Two quick steps:

Step #1 – Create landing pages and content on your site for these holiday events, then create audiences that capture visitors of these pages. (Information about audiences is available here.)

Step #2 – Run campaigns to serve your holiday ads to your holiday page visitors. If they’re coming to your site looking for holiday deals, they are more likely to respond to holiday-themed ads.

An excellent summary of best practices for post-click optimization is here, courtesy of Instapage.


New Year’s Resolution

The season extends beyond the 31st – returns and gift cards mean another wave of shoppers arrives in January.  You can lower your bids and budgets a little, but don’t turn all your ads off, there are still plenty of sales to be made.

Have a great holiday!  

Contact us at support@perfectaudience.com with any questions or comments.

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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Photo Credit

We’ve been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance.

What’s New in Perfect Audience

New Facebook placements – Perfect Audience now supports Marketplace and Messenger ads in Facebook. Use these new placements to reach more people with your Facebook retargeting campaigns. Learn more here.

Multi-Product Dynamic Ads – Showcase more of your product catalog with multi-product dynamic ads that use your product feed to show more items within your ad. Set up in minutes and increase your CTR and conversion rates. More information here.

Facebook CPC Bidding – Bid by CPC or CPM in your Perfect Audience campaigns for Facebook. As always, you’re in control of your budget at Perfect Audience. Learn how here.

Facebook Lookalike Audiences – Expand your audience reach with Lookalike Audiences and find more people who resemble your audience members. Facebook’s got the tools to create the audiences which you can then use in Perfect Audience to show ads to people who haven’t discovered your website yet. Create one here.

Instagram and Facebook Mobile – Get in front of some of the web’s most engaged buyers with Instagram ads. Instagram is part of Facebook so all you need to do is edit your placements to ensure your ads appear there. Here are some reasons to jump into Insta.

Interested in seeing something new built into Perfect Audience? Drop us a line at success@perfectaudience.com.

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

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Back to school season is in full swing and the holiday season is around the corner. It’s a good time to increase the reach of your Facebook retargeting ads and we’ve got two new ways to do it.

Perfect Audience now offers two additional placements to make your Facebook ads more effective. In addition to Facebook and Instagram ads, you now have the ability to use Marketplace ads and Messenger ads.

These placements are set to ‘ON’ by default so our advertisers can get the best performance from their Facebook campaigns.

For more information on Messenger ads, visit our NEW knowledge base. For more information on Marketplace ads, check out this page.

As always, please contact our support team with any questions.

Happy retargeting!

Max Stewart

Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.

Meet our team Join our team