We recently sat down with the folks at Website Planet to chat about Perfect Audience today and some thoughts on the future of retargeting. Check out the interview here.
It’s the fourth quarter, which means the holiday season is upon us and it’s a good time to review your remarketing and retargeting campaigns to make sure they’re ready.
Tag Your Site Now – If you’re new to Perfect Audience, install your Site Tracking Tag ASAP so you can have several days’ worth of audience ready to go on November 1. If you can, run some campaigns in October to get an early start with less competition.
Increase Budget – There’s more competition this time of year than at any other time, so take a moment to review your bid settings to make sure they’re optimized. If any of your campaigns are limited by their budget, you will likely want to increase them. Check your Google Analytics to see the usual amount your traffic increases during Q4 and raise your budgets by that amount.
Add Holiday-Themed Creative – If it’s appropriate, make sure your ads reflect holiday sales and specials. If you’re not a seasonal business, it’s still a good time to look at a quarterly creative refresh.
Get On The Phone – Use cross-device retargeting to follow people to their devices so after browsing your site on a desktop during the day, they can make the purchase from their couch in the evening while watching “It’s a Wonderful Life.” Learn how it works.
Double Check Your Targeting – Make sure your ads are only seen in places you can ship to. In Perfect Audience, that’s a quick review of your Geo-Targeting settings in each campaign.
Facebook Dynamic Remarketing – Newly redesigned, this helps you show specific products to your shoppers on the planet’s favorite social network. Recall that Perfect Audience also helps you place ads in Messenger, Instagram, and Marketplace.
Shopify Integration – If you’re a Shopify merchant, our newly redesigned integration will have you running retargeting campaigns in no time. Learn about it here.
New Year, New You – Don’t shut it all down on December 31. A lot of people receive gift cards for the holidays, so you can be there when they’re shopping for anything Santa forgot. Remember to update your creative so that it’s no longer referencing a coming holiday.
Have a wonderful holiday season and please contact us if we can assist: success (at) perfectaudience.com
-The Perfect Audience Team
Ryan Lavery, Perfect Audience’s Manager of Onboarding, and Max Stewart, Customer Success Manager, sat down with Steve Hutt on the eCommerce Fastlane Podcast.
Among other topics, we cover:
- The biggest problems that Perfect Audience solves for Shopify merchants
- How Perfect Audience fits into your marketing plan
- Advantages of Perfect Audience versus other providers
- What small and midsize advertisers need to know to succeed with retargeting
Listen to the episode here: https://ecommercefastlane.com/podcast/episode-60/
Start your Shopify and Perfect Audience free trial here: https://www.perfectaudience.com/shopify-retargeting-ecommerce-fastlane/?ref=bd549c18
Are you well versed in Google Ads but new to display? Not sure how to craft the most effective image-based campaigns for Facebook and the Web?
We’re here to help! You don’t need to be Draper Daniels or a graphic design wizard to launch a solid display retargeting campaign. You need only master the fundamentals, and we’ve laid them out for you here. Check out the latest addition to our knowledge base. It will help you:
- Win more impressions
- Guide and reward your audience
- Present your brand as relevant and timely
Want to try Perfect Audience for free? Sign up here.
Our partnership with ecommerce leader Shopify hit the news today. It’s an easy way to add retargeting campaigns for Shopify merchants.
From the official release:
“Shopify users can now quickly set up ad retargeting campaigns from within the platform. Using Perfect Audience’s one-click integration, users can import a Shopify product feed and automatically create a set of dynamic ads featuring a store’s products.”
“With our Shopify integration, we’re encouraging people to return to the store to complete their purchase. It’s an easy, automated way to increase revenue and know exactly which ads are driving the most conversions,” said Ryan Lavery, Customer Success Director for Perfect Audience.
See how it works for your Shopify store here:
If you’re looking for a fast and easy way to test Perfect Audience’s Site Tracking Tag and you’re a Chrome user, here’s a free new tool.
The Perfect Audience Tag Verifier is great for any Perfect Audience advertiser but especially those running dynamic product campaigns – this will make sure Perfect Audience is receiving the information it needs to run your ads accurately and smoothly.
- Our Site Tracking Tag to ensure it is loading properly
- Conversion Goals
- Order ID for a conversion
- Revenue Value for each conversion
- Product ID for Dynamic Ads
When to Use The Extension
- You’re new to Perfect Audience
- You were running regular web ads but now want to run dynamic campaigns
- You built a new landing page
- Debuting a new product
- Built a new website entirely, or added a new client at your agency
- Just want to double-check the tag