Black Friday and Cyber Monday are almost here, and the great deals you can find are not only for shoppers.
Shopify store owners can take advantage of Perfect Audience’s newly redesigned integration that lets you create and deploy retargeted ads to the people who browsed your shop but didn’t buy.
This recent episode of the eCommerce Fastlane podcast has all the details, and you can take advantage of a large free ad credit if you sign up your Shopify store and email us. Visit the link below and find our offer on that page. You can learn more about Perfect Audience and Shopify here.
Merry Cyber Monday, everyone!
Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.
It’s the fourth quarter, which means the holiday season is upon us and it’s a good time to review your remarketing and retargeting campaigns to make sure they’re ready.
Tag Your Site Now – If you’re new to Perfect Audience, install your Site Tracking Tag ASAP so you can have several days’ worth of audience ready to go on November 1. If you can, run some campaigns in October to get an early start with less competition.
Increase Budget – There’s more competition this time of year than at any other time, so take a moment to review your bid settings to make sure they’re optimized. If any of your campaigns are limited by their budget, you will likely want to increase them. Check your Google Analytics to see the usual amount your traffic increases during Q4 and raise your budgets by that amount.
Add Holiday-Themed Creative – If it’s appropriate, make sure your ads reflect holiday sales and specials. If you’re not a seasonal business, it’s still a good time to look at a quarterly creative refresh.
Get On The Phone – Use cross-device retargeting to follow people to their devices so after browsing your site on a desktop during the day, they can make the purchase from their couch in the evening while watching “It’s a Wonderful Life.” Learn how it works.
Double Check Your Targeting – Make sure your ads are only seen in places you can ship to. In Perfect Audience, that’s a quick review of your Geo-Targeting settings in each campaign.
Shopify Integration – If you’re a Shopify merchant, our newly redesigned integration will have you running retargeting campaigns in no time. Learn about it here.
New Year, New You – Don’t shut it all down on December 31. A lot of people receive gift cards for the holidays, so you can be there when they’re shopping for anything Santa forgot. Remember to update your creative so that it’s no longer referencing a coming holiday.
Have a wonderful holiday season and please contact us if we can assist: success (at) perfectaudience.com
Are you well versed in Google Ads but new to display? Not sure how to craft the most effective
image-based campaigns for Facebook and the Web?
We’re here to help! You don’t need to be Draper Daniels or a graphic design wizard to launch a solid display retargeting campaign. You need only master the fundamentals, and we’ve laid them out for you here. Check out the latest addition to our knowledge base. It will help you:
Our partnership with ecommerce leader Shopify hit the news today. It’s an easy way to add retargeting campaigns for Shopify merchants.
From the official release:
“Shopify users can now quickly set up ad retargeting campaigns from within the platform. Using Perfect Audience’s one-click integration, users can import a Shopify product feed and automatically create a set of dynamic ads featuring a store’s products.”
“With our Shopify integration, we’re encouraging people to return to the store to complete their purchase. It’s an easy, automated way to increase revenue and know exactly which ads are driving the most conversions,” said Ryan Lavery, Customer Success Director for Perfect Audience.
Perfect Audience is the fast, easy, and effective ad retargeting platform. It's the fastest and easiest way to retarget lost web site visitors on Facebook and across the web and to bring them back to convert. Try it free for 14 days
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