It’s the fourth quarter, which means the holiday season is upon us and it’s a good time to review your remarketing and retargeting campaigns to make sure they’re ready.
Tag Your Site Now – If you’re new to Perfect Audience, install your Site Tracking Tag ASAP so you can have several days’ worth of audience ready to go on November 1. If you can, run some campaigns in October to get an early start with less competition.
Increase Budget – There’s more competition this time of year than at any other time, so take a moment to review your bid settings to make sure they’re optimized. If any of your campaigns are limited by their budget, you will likely want to increase them. Check your Google Analytics to see the usual amount your traffic increases during Q4 and raise your budgets by that amount.
Add Holiday-Themed Creative – If it’s appropriate, make sure your ads reflect holiday sales and specials. If you’re not a seasonal business, it’s still a good time to look at a quarterly creative refresh.
Get On The Phone – Use cross-device retargeting to follow people to their devices so after browsing your site on a desktop during the day, they can make the purchase from their couch in the evening while watching “It’s a Wonderful Life.” Learn how it works.
Double Check Your Targeting – Make sure your ads are only seen in places you can ship to. In Perfect Audience, that’s a quick review of your Geo-Targeting settings in each campaign.
Facebook Dynamic Remarketing – Newly redesigned, this helps you show specific products to your shoppers on the planet’s favorite social network. Recall that Perfect Audience also helps you place ads in Messenger, Instagram, and Marketplace.
Shopify Integration – If you’re a Shopify merchant, our newly redesigned integration will have you running retargeting campaigns in no time. Learn about it here.
New Year, New You – Don’t shut it all down on December 31. A lot of people receive gift cards for the holidays, so you can be there when they’re shopping for anything Santa forgot. Remember to update your creative so that it’s no longer referencing a coming holiday.
Have a wonderful holiday season and please contact us if we can assist: success (at) perfectaudience.com
-The Perfect Audience Team
Photo: Pexels.
Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.
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