Perfect Audience Blog
Latest from the blog …
Webinar Replay: Retargeting Beyond Facebook and Google
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?...
Webinar Replay: Retargeting Beyond Facebook and Google
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?
Research of the Week: Marketing Spend During Times of Crisis
Great leaders are willing to make tough decisions during challenging times. Leadership is knowing the right thing to do and doing it, even when others are not. To be a great leader, you need to be fearless.
Research of the Week: B2B Marketers Find Answers to COVID-19 Challenges
Many B2B marketers depend on live events to fuel their lead generation and sales programs. I recently talked to a company that had 24 live events planned for 2020 and in one week in March, all of those plans were destroyed.
Webinar Replay: How to Optimize Your Retargeting Performance
We had a great discussion on Thursday surrounding techniques to optimize your retargeting ads – and had some interesting questions and comments from our attendees!
Latest in ‘Win at Retargeting’ …
Retargeting Essentials For The 2018 Holiday Season
2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the...
Manscaped Gets Peak Performance from Perfect Audience
"The robust control for advertisers within the Perfect Audience platform is unmatched within the industry....
5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization
This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic...
Latest News from Perfect Audience …
Big Things Ahead as We Join the SharpSpring Family
We’re thrilled to announce that today we’re joining forces with SharpSpring, a global Software-as-a Service (SaaS) sales and marketing automation platform. If you don’t already know, 8,500 businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on their marketing investments.
Black Friday and Cyber Monday Deal – Retargeting for Shopify Merchants
Black Friday and Cyber Monday are almost here, and the great deals you can find are not only for shoppers. Shopify...
For Immediate Release – Perfect Audience Now Integrates with Shopify
Our partnership with ecommerce leader Shopify hit the news today. It's an easy way to add retargeting campaigns...