We’re thrilled to announce that today we’re joining forces with SharpSpring, a global Software-as-a Service (SaaS) sales and marketing automation platform. If you don’t already know, 8,500 businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on their marketing investments.
On a day-to-day, it’s business as usual. We’ll continue to support you with excellence just like we always have – only now we have more resources and capabilities to accelerate our ideas. We’re excited to keep building tools and improving features that further your marketing efforts.
Why should you care?
To start, we’re doubling-down on our engineering roadmap, beefing up our already growing support staff, and expanding our features. Additionally, this new partnership allows us to roll out one of your top requests, CRM integration. (More on that soon!)
The story continues…
When we set out eight years ago, we built Perfect Audience on the principle that every business should be able to easily and effectively personalize its marketing and deliver a high ROI. We also solved a big problem for small and mid-market businesses: optimizing budgets when no one else could. Joining forces with a company as passionate about marketing success as we are, is what propels our story forward. Stay tuned, we have some exciting plans coming!
On a personal note, I want to take this opportunity to thank each and every one of you for your trust and bringing us to where we are today. We come to work everyday for this. Our account managers, product owners, engineers… everybody is driven to make digital campaign management better and easier for you.
We are grateful.
Ryan Lavery, Display Manager & the Perfect Audience Team
Ryan Lavery is the Display Manager at Perfect Audience. With over 10 years of Digital Marketing and Account Management experience, he has the perfect blend of customer support and marketing expertise. Besides keeping up with the ever evolving digital marketing landscape, he also enjoys cooking, exploring new places, sampling the latest craft brews, and chasing his misbehaved French Bulldog around the house.
Black Friday and Cyber Monday are almost here, and the great deals you can find are not only for shoppers.
Shopify store owners can take advantage of Perfect Audience’s newly redesigned integration that lets you create and deploy retargeted ads to the people who browsed your shop but didn’t buy.
This recent episode of the eCommerce Fastlane podcast has all the details, and you can take advantage of a large free ad credit if you sign up your Shopify store and email us. Visit the link below and find our offer on that page. You can learn more about Perfect Audience and Shopify here.
Merry Cyber Monday, everyone!
Max Stewart is a Customer Success Manager at Perfect Audience with ten years experience in digital marketing. He is a die-hard Cubs fan and a very average guitar player.
It’s the fourth quarter, which means the holiday season is upon us and it’s a good time to review your remarketing and retargeting campaigns to make sure they’re ready.
Tag Your Site Now – If you’re new to Perfect Audience, install your Site Tracking Tag ASAP so you can have several days’ worth of audience ready to go on November 1. If you can, run some campaigns in October to get an early start with less competition.
Increase Budget – There’s more competition this time of year than at any other time, so take a moment to review your bid settings to make sure they’re optimized. If any of your campaigns are limited by their budget, you will likely want to increase them. Check your Google Analytics to see the usual amount your traffic increases during Q4 and raise your budgets by that amount.
Add Holiday-Themed Creative – If it’s appropriate, make sure your ads reflect holiday sales and specials. If you’re not a seasonal business, it’s still a good time to look at a quarterly creative refresh.
Get On The Phone – Use cross-device retargeting to follow people to their devices so after browsing your site on a desktop during the day, they can make the purchase from their couch in the evening while watching “It’s a Wonderful Life.” Learn how it works.
Double Check Your Targeting – Make sure your ads are only seen in places you can ship to. In Perfect Audience, that’s a quick review of your Geo-Targeting settings in each campaign.
Shopify Integration – If you’re a Shopify merchant, our newly redesigned integration will have you running retargeting campaigns in no time. Learn about it here.
New Year, New You – Don’t shut it all down on December 31. A lot of people receive gift cards for the holidays, so you can be there when they’re shopping for anything Santa forgot. Remember to update your creative so that it’s no longer referencing a coming holiday.
Have a wonderful holiday season and please contact us if we can assist: success (at) perfectaudience.com
Are you well versed in Google Ads but new to display? Not sure how to craft the most effective
image-based campaigns for Facebook and the Web?
We’re here to help! You don’t need to be Draper Daniels or a graphic design wizard to launch a solid display retargeting campaign. You need only master the fundamentals, and we’ve laid them out for you here. Check out the latest addition to our knowledge base. It will help you:
Perfect Audience is the fast, easy, and effective ad retargeting platform. It's the fastest and easiest way to retarget lost web site visitors on Facebook and across the web and to bring them back to convert. Try it free for 14 days
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