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Happy Friday and welcome back to our Win at Retargeting blog series! Today I’ll be talking about a topic that customers ask me about quite frequently – excluding converted users from seeing your ads.

You’ve got your campaign up and running, you’re tracking conversions, and you’re making sales. But how do you stop serving ads to those who have converted? With Perfect Audience, you can set this up in two simple steps:

1. Create a “Converted Users” retargeting list.

Click on Manage-> Retargeting Lists and create a new retargeting list. You’ll want to set this new retargeting list up to match the conversion goal you’re tracking. For example, if you have a conversion goal that triggers at, create the retargeting list to capture any users who land on /thankyou.html.

Now, anytime someone converts on your site, the conversion will trigger like normal, but the user will also be added to this new list of converted users.

2. Edit your campaign to Exclude this new list.

When creating or editing a campaign, look for the step where you choose the retargeting list options:

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Target any list of users that you want to show ads to, and Exclude the list of converted users as I have in my example above.

From now on, anyone who converts will be added to the Converted list and will automatically be excluded from seeing your ads in the future. This is a great way to save money on your campaigns. You’ll only be serving ads to those users who haven’t yet purchased something, giving your more bang for your buck and an increased ROI.

It’s almost too easy!

Take a look at this video to see a demo of how this works.

If you have any questions about this or anything else, please let us know at You can also reach me on Twitter @scottsupportpa.

Enjoy the weekend!

Scott Danielson

Scott is the Customer Success Manager at Perfect Audience. He holds a degree from Illinois State University and has over 10 years experience working in the customer service/tech support field.

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