We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour!
One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three hours after they visit your site. By placing a higher bid and only targeting your freshest visitors, you may see a lift in ad performance. Having this enhanced lookback window will be key for your Retargeting efforts during this upcoming holiday season (Black Friday, Thanksgiving, Christmas).
To use this feature today all you have to do is log into your account and click either the ‘Launch new campaign’ button or edit an existing campaign.
We hope this was helpful for you! If you have any questions about this new functionality, please let us know at firstname.lastname@example.org.