Archive of All Blog Posts

4 Remarketing Emails That Will Lead To Conversions

Email remarketing — or as some call it, email retargeting — may seem old school in an era of social media and chatbots, but it’s still one of the most direct, effective ways to reach consumers. Recent Ascend2 research, Email Marketing Effectiveness, finds that because email is extremely effective, 73% of marketing professionals continue to invest in email marketing.

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What You Need from Your Marketing Dashboard

Marketers rely on their marketing dashboards to make better marketing decisions. The ability to not only gather data but to interpret the data is critical. A marketing data dashboard is a tool used to visualize KPIs (Key Performance Indicators) about the impact of marketing efforts in a way that is immediately understood.

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6 Tips for Managing Ads Across Multiple Platforms

6 Tips for Managing Ads Across Multiple Platforms

When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.

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New Feature: Bulk Edit Ads

New Feature: Bulk Edit Ads

Happy Friday! We're always asking our customers what new features they'd like to see added to Perfect Audience. We definitely do our best to accommodate these requests, and today I'm very pleased to announce a feature that's been asked...

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Tips for Defining Success

One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then...

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New Feature: Giant News Feed Ads

Time to update your News Feed ads! Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it's getting better as we launch "Large Format" news feed ads.  Up until...

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No little plans…

Launching a new product is a gradual, repeated process. It happens in pieces. First it is launched as an idea, usually shared with friends and colleagues.  It is then "relaunched" soon after as designs, or even a functional...

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