Archive of All Blog Posts
Understanding the Basics of Marketing Metrics
How do marketers and advertisers know when they’re meeting their strategic business goals? Marketing Metrics are a great tool for getting to know your audience and how they interact with your marketing strategies. Advertising metrics help...
Experts Tell All – Which Metrics Are The most Important?
If you are using a multichannel advertising platform, you will be able to easily collect this data to conduct your evaluations. But which of these metrics are most useful? Obviously, what is most relevant for you will vary based on the...
Identifying Your Goals For Maximum Success
What are your goals as a marketer and advertiser? Identifying your ultimate performance goals will help you decide how to tackle your marketing strategy. What does success look like to the stakeholders of your organization? Depending on...
Build Your LinkedIn Audience in 5 Steps (and why you need to)
There are over 660 million users on LinkedIn.
It’s where loads of small business owners and entrepreneurs spend their time.
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.People go to LinkedIn to browse valuable content. LinkedIn users are actually CONSUMING content daily.
How to Leverage Machine Learning For Advertising: Working WITH the Robots
As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced technology to drive results. How does it work?
How to Stop Killing Your Campaign: What We’ve Learned About Successful Campaigns at Perfect Audience
The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.
4 Remarketing Emails That Will Lead To Conversions
Email remarketing — or as some call it, email retargeting — may seem old school in an era of social media and chatbots, but it’s still one of the most direct, effective ways to reach consumers. Recent Ascend2 research, Email Marketing Effectiveness, finds that because email is extremely effective, 73% of marketing professionals continue to invest in email marketing.
7 Targeting Practices You Can Implement Today
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material!
4 Noteworthy Connections Between Retargeting and Account-Based Marketing (ABM)
The B2B sales process is complex because you have a niche target audience, many individuals are involved in the buying process, and the coordination of channels, tactics, and data is critical to your success.
Metrics That Matter Most in 2020
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
7 Ways to Improve Your Email Marketing & Why You Should
Email marketing is a primary marketing tactic for most companies. Here are some current email research statistics that you should know and a few tips that you can implement in your email program.
How to Improve Your Campaign Performance 20% by Using Different Ad Sizes
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
Metrics that Matter the Most in 2020 (& definitions!)
This week’s research looks at the most effective tactics for a programmatic advertising program.
7 Most Effective Tactics for Your Ad Campaigns
This week’s research looks at the most effective tactics for a programmatic advertising program.
Live Optimization: Ads and Landing Pages
Watch our experts review and optimize real content…
Top 8 Challenges in Online Advertising Today
This week’s research looks at the top challenges that marketing professionals experience with programmatic advertising programs.
New Research on How Businesses Are Advertising in 2020
This week we bring you primary research from Perfect Audience. Perfect Audience is committed to collecting primary data and research to help our clients and the entire marketing community understand what is working, and not working, in digital advertising.
Email Marketing Effectiveness
Email is a primary marketing channel for companies. How large is email reach?
New Research on Recent Changes in Programmatic Advertising
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.
What You Need from Your Marketing Dashboard
Marketers rely on their marketing dashboards to make better marketing decisions. The ability to not only gather data but to interpret the data is critical. A marketing data dashboard is a tool used to visualize KPIs (Key Performance Indicators) about the impact of marketing efforts in a way that is immediately understood.
Producing Content that Converts
Great leaders are willing to make tough decisions during challenging times. Leadership is knowing the right thing.
Retargeting Beyond Facebook and Google
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?
Marketing Spend During Times of Crisis
Great leaders are willing to make tough decisions during challenging times. Leadership is knowing the right thing to do and doing it, even when others are not. To be a great leader, you need to be fearless.
B2B Marketers Find Answers to COVID-19 Challenges
Many B2B marketers depend on live events to fuel their lead generation and sales programs. I recently talked to a company that had 24 live events planned for 2020 and in one week in March, all of those plans were destroyed.
How to Optimize Your Retargeting Performance
We had a great discussion on Thursday surrounding techniques to optimize your retargeting ads – and had some interesting questions and comments from our attendees!
Industries Thriving During the Pandemic
During economic downturns, there are some industries impacted more than others. The current pandemic has battered travel, finance, hotels, gyms, sports, live events, premium services, restaurants, and more. But other industries have had a positive impact.
Major Events and Their Impact on Web Traffic
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how to apply the research to influence your marketing programs. Enjoy!
Retargeting Reports and Metrics
In order to optimize your ad spend across multiple platforms, try these strategies:
Improving Your Reach and Segmentation in Online Advertising
When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.
How Advertising Spend is Increasing by Category
March 15, 2020 - Perfect Audience Top Increasing Advertising Categories As expected, some categories saw a drop in spend due to COVID-19. Travel has taken an obvious hit for example. But not all categories have shown a drop (March 2020)....
6 Tips for Managing Ads Across Multiple Platforms
When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.
The #1 Marketing Technology Trend for Online Advertising: Retargeting
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how to apply the research to influence your marketing programs. Enjoy!
Big Things Ahead as We Join the SharpSpring Family
We’re thrilled to announce that today we’re joining forces with SharpSpring, a global Software-as-a Service (SaaS) sales and marketing automation platform. If you don’t already know, 8,500 businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on their marketing investments.
Black Friday and Cyber Monday Deal – Retargeting for Shopify Merchants
Black Friday and Cyber Monday are almost here, and the great deals you can find are not only for shoppers. Shopify store owners can take advantage of Perfect Audience's newly redesigned integration that lets you create and deploy...
The Future of Retargeting
We recently sat down with the folks at Website Planet to chat about Perfect Audience today and some thoughts on the future of retargeting. Check out the interview here.
Can’t-Miss Tips For Retargeting During the Holiday Season
It’s the fourth quarter, which means the holiday season is upon us and it's a good time to review your remarketing and retargeting campaigns to make sure they’re ready. Tag Your Site Now – If you’re new to Perfect Audience, install your...
Perfect Audience on the eCommerce Fastlane Podcast
Ryan Lavery, Perfect Audience’s Manager of Onboarding, and Max Stewart, Customer Success Manager, sat down with Steve Hutt on the eCommerce Fastlane Podcast. Among other topics, we cover: The biggest problems that Perfect Audience...
How to Design Effective Display Ads
Are you well versed in Google Ads but new to display? Not sure how to craft the most effective image-based campaigns for Facebook and the Web? We’re here to help! You don’t need to be Draper Daniels or a graphic design wizard...
Perfect Audience’s Integration With Shopify
Our partnership with ecommerce leader Shopify hit the news today. It's an easy way to add retargeting campaigns for Shopify merchants. From the official release: "Shopify users can now quickly set up ad retargeting campaigns from within...
Advanced Integration Blog Series Part Two – Conversion Goals
Director of Customer Success Scott here once again with another entry in our Advanced Integration series of posts. If you missed our initial article, take a look at that here as it contains valuable information about tracking your site...
What’s New With Support & The First of our Advanced Integration Blog Series
Director of Customer Success Scott here! I’ve been in charge of Perfect Audience’s training videos, documentation & knowledge base since my first day five years ago. As a customer of many online platforms, I often find myself...
How to Set Up Perfect Audience Retargeting Campaigns for Shopify in 15 Minutes
Hello Shopify users! Perfect Audience has partnered with Shopify to make setting up tracking, ads, and campaigns for your Shopify store one smooth process. These few steps will have your retargeting campaigns up and running in no time....
Perfect Audience and Shopify: One-Click Integration
Perfect Audience is excited to announce our new integration with Shopify. Users of this leading ecommerce platform can now set up retargeting campaigns in a flash. With our one-click integration, we'll import your Shopify product...
Retargeting Essentials For The Holiday Season
2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage. We've put together a list of tips to boost your retargeting click-through rate...
What’s New With Perfect Audience?
We've been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance. What's New in...
Improve Your Facebook Retargeting Reach with These Placements
Back to school season is in full swing and the holiday season is around the corner. It’s a good time to increase the reach of your Facebook retargeting ads and we’ve got two new ways to do it. Perfect Audience now offers two additional...
Manscaped Gets Peak Performance from Perfect Audience
"The robust control for advertisers within the Perfect Audience platform is unmatched within the industry. Customization of the Manscaped retargeting campaign infrastructure on Perfect Audience was a game changer in performance!" Ryan...
Increase CTR and Conversion Rate with Multi-Product Dynamic Ads
Product-specific dynamic ads are some of the strongest advertisements online retailers can use. Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad....
Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding
Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the...
Reach New Customers with Facebook Lookalike Audiences in Perfect Audience
Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device. While this is a key part of any company’s...
5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization
This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers. Scared? Don’t be, because there’s a way you can prevent your ads...
Retargeting Tips for the Holidays
The holiday shopping season is in full swing. Take advantage by giving your Perfect Audience campaigns a boost, and also by checking out a few new features we have to share. New stuff: Instagram Retargeting - it’s here, and it’s...
Instagram Retargeting
Considering retargeting on Instagram? It's fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26%...
Share Audiences Without Competing? Introducing CONNECT From Perfect Audience
In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing. Today we’re highlighting the Sharper Image, an American brand that offers consumers home...
Holiday Retargeting Techniques For Marketers and Brands
Holiday shopping is in full swing even though Cyber Monday is still two weeks away. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between 7 and 10...
Perfect Audience 201 – Advanced Retargeting Techniques
Now that you've used Perfect Audience for a little while, it's time to become a retargeting rockstar! You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer...
Don’t Serve Ads to Yourself or Your Team: How to Exclude IP Addresses from Your Retargeting
Perfect Audience now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team,...
Why Mobile Retargeting Needs to be Part of Your Strategy
It’s official – mobile device use now accounts for 68% of digital media time, with 87% of people reporting that they have their smartphone at their side at all times. Another eye-opening statistic: approximately 50% of everyone’s total...
Take Advantage of a 40% Higher-Converting Banner Ad
Dynamic personalized ads featuring products based on shopper browsing behavior are driving 30-40% higher conversions than standard banner ads. However, creating dynamic banner ads is a costly and time intensive task. Today,...
New Feature: Assisted Conversions
As of today, there is a new metric in your Perfect Audience dashboard called "Assisted Conversions". General conversion metrics about your visitors only tell part of the story. In reality, there are many steps a visitor might have taken...
New Feature: Bulk Edit Ads
Happy Friday! We're always asking our customers what new features they'd like to see added to Perfect Audience. We definitely do our best to accommodate these requests, and today I'm very pleased to announce a feature that's been asked...
How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance
Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing - the holidays are here! While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your...
Faster Audience Onboarding for Mobile Retargeting with AppsFlyer, Tune, and adjust
The next step beyond the app install Once you’ve driven the app install, what happens next? Retention is a significant challenge for mobile app developers. Reports have shown that over 80% of mobile apps are abandoned within the first...
How to Set the Right Targeting Lookback Window for Every Audience
It’s good strategy to periodically review your retargeting campaigns to make sure you’re hitting your volume and performance goals. An important part of that is setting the right Targeting Lookback Window for each of your audiences. This...
New Feature Release: Upload Banners in Bulk
The Perfect Audience team continues to work diligently on cool features so you can get more done, faster! Just in time for the busy holiday season - Ad Batch Uploader helps you save time setting up your campaigns. Ready to launch a...
Mastering Audience Segmentation This Holiday Season
The countdown for the holiday season is on – which means now’s the perfect time to review your retargeting strategies and adjust accordingly. To ensure your retargeting campaigns are delivering the right message to the right audience,...
Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness....
Introducing Mobile Retargeting: The easiest way to re-engage high-value mobile users across smartphone and tablet apps
Congratulations! You got your app in the app store, but now how do you keep people coming back to use it? Today we're excited to offer Mobile Retargeting to all Perfect Audience customers. Perfect Audience Mobile Retargeting is a suite...
New Feature: Stop bad ads faster with one-click ad pausing
Today we're excited to announce we've made it easier to optimize the creatives running with your Perfect Audience campaigns. Perfect Audience customers can now pause any ad running within a creative with just single click from the...
Finding that music lover across the web with bop.fm
Finding that music lover across the web with bop.fm This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and is a series where we introduce premium publishers who are using Partner Connect to develop...
Working with HubSpot to Make Retargeting Easy for Inbound Marketers
Life just got a lot easier for Perfect Audience customers who use HubSpot for inbound marketing. Today we're excited to announce that we're partnering with them to help you save time, advertise better and get more customers! We've built...
New Feature: Create, Manage and Schedule Reports with Report Builder
We have a new way to help you view and share your campaign data! Check out Report Builder to get easy to analyze ad information, right in your inbox. Report Builder lets you create, manage and schedule detailed reports about the...
5 Best Practices for Cross-Device and Mobile Retargeting
This post originally appeared on Marin Software's Marketing Insights Blog. 1. Figure out what your goals are This is the basic step that should kick off any marketing campaign. Determine what you want to accomplish. Cross-device...
The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org
This Publisher Spotlight originally appeared on Marin Software's Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and...
Why Bother with View-Through Attribution?
How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by...
The Publisher Spotlight: Targeting an Experienced Developer Audience with Thinkster
This Publisher Spotlight originally appeared on Marin Software's Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with...
What’s your 2015 Advertiser’s New Year’s Resolution?
Happy New Year! It's our New Year's resolution to deliver great additions to our platform. We're working to bring you new features and some much-requested options. Those will be coming throughout the year! What's your 2015 Advertiser's...
Holiday Retargeting 101 – Bid Up To Increase Your CPM During Peak Seasons
With the Holiday shopping season quickly approaching, retargeting competition increases and overall CPMs rise. Accordingly, you’ll want to increase your CPM across all of your retargeting campaigns to ensure you’re bidding enough to stay...
Tips for Defining Success
One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then...
New Feature: Edit your Facebook Ads
Have you ever noticed a typo in your Facebook ad, or decided to use another image after pressing the “save” button? Up until now, you would have to create a new ad in order for the typo to be fixed. If you wanted to swap out the old image...
New Feature: View performance for custom campaign groupings
Want to see how 4 of your 9 campaigns are performing? All of your campaigns except for just one? Now it's possible! Today we're happy to announce an updated menu in Perfect Audience that gives everyone the ability to view performance...
New Feature: Use Enhanced Lookback Window to Retarget Your Freshest Visitors
We are excited to announce that you can now set the lookback window for a list in a campaign down to the hour! One scenario where this new functionality is extremely useful is when you want to only target a visitor during the first three...
New in Perfect Audience: Attach ads to campaigns during ad creation
We have improved the ad creation workflow based off feedback that we have received. Now ads can be attached to existing campaigns directly from the new ad creation form. Here is an example of adding a new banner ad to multiple web...
New in Perfect Audience: UTM_Campaign parameters, Reporting by Week & Month
We have two new updates to announce today to help make our platform more effective and easier to use. Here they are: Easily add UTM_Campaign in your campaigns Have you ever wanted to easily track your Perfect Audience campaign performance...
New Feature: Boost News Feed CTR with Call-to-Action Buttons
Facebook recently released a powerful feature - a native call-to-action button for brand posts. You might have seen it in your News Feed already. Starting today it's available to all Perfect Audience customers. Many of our customers use...
Introducing Retargeting List Reports
Need to send a report on your retargeting lists to your boss, client, agency, or co-worker? It's a snap now! You'll be happy to know that we've added reporting capability for your retargeting list size stats. The retargeting list size...
Marin Software acquires Perfect Audience for $25.5m
Hello fearless retargeters! Perfect Audience has been acquired by Marin Software for $25.5m. The news is all over the place: Techcrunch, AdExchanger, Marketing Land Marin Software is a San Francisco-based publicly traded SaaS company...
New Feature: Filter Campaign Performance by Campaign Type
Just a quick little feature notice today: Your Perfect Audience dashboard now has the ability to filter your performance stats by campaign type. This filter gives you more insight into how your campaigns of a particular type are...
Preflight Checklist for Dynamic Retargeting
You're about to launch your first dynamic retargeting campaigns on Perfect Audience. Aw yeah! There's a lot more moving pieces to dynamic retargeting than static retargeting. If static retargeting is a hang-glider, dynamic retargeting...
Perfect Audience launches self-service Twitter Retargeting
We are proud to announce that Twitter Retargeting is live and available on Perfect Audience. Customers can now use their Perfect Audience retargeting lists to launch Promoted Tweet campaigns that serve on Twitter's desktop AND...
Your CTR called and wants you to stop doing these 5 things
Happy Friday! It's time for another update in our Win At Retargeting series of blog posts, designed to help you get the most out of your retargeting campaigns. Today's topic? Common mistakes advertisers make with their ads. If you find...
Introducing Perfect Product Retargeting, easy dynamic FBX retargeting for retailers
We are proud to introduce Perfect Product Ads, dynamic personalized Facebook retargeting for retailers. With Perfect Product Ads, retailers can turn their Google Product Feed into dynamic ads in the Facebook sidebar and News Feed. Over 50...
3 Awesome New Features at Perfect Audience!
Happy Friday! Today we're very pleased to announce some new features and enhancements to your Perfect Audience account. We're always looking for ways to improve our user's experience, so we've recently made a few changes based off of our...
New Feature: Giant News Feed Ads
Time to update your News Feed ads! Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it's getting better as we launch "Large Format" news feed ads. Up until...
Prevent Converted Users From Seeing Your Ads
Happy Friday and welcome back to our Win at Retargeting blog series! Today I'll be talking about a topic that customers ask me about quite frequently - excluding converted users from seeing your ads. You've got your campaign up and...
Boosting your CTR and Conversions with Targeting Windows
Welcome back to our Win at Retargeting blog series! Today we'll be covering Targeting Windows, and how you can use them to help boost CTR and conversion rates for your campaigns. But first, I want to make sure you understand the...
Support Mailbag: Retargeting List Paths, WordPress Plugin, Cookied Users, and Tracking Tag Info
Hello Retargeters and Happy Friday! As your fearless Customer Success Manager, I receive each and every email you send to support@perfectaudience.com. We've had a lot of great questions come in this week that might not be common...
UTM Parameters: What They Are, How They Work, and How to Use Them
Welcome to the second post of our new blog series, Win at Retargeting! Today we're going to discuss how to use UTM parameters with your ads to track click activity in analytics software like Google Analytics. So in order for this article...
Passing revenue and order ID values with conversion events
[Editor's Note: To kick off the new year, Scott Danielson, Perfect Audience's fearless Customer Success Manager, will be publishing a series of posts on campaign optimization aimed at helping you achieve true victory with your campaigns. ...
New Feature: Set Conversion Attribution Rates for a more meaningful CPA
CPA is often a key indicator for campaign performance, but without any adjustments, it can be inadequate in measuring how much your Perfect Audience campaigns assist with achieving your conversion goals. For this reason, we're introducing...
New Feature: Invite Clients to your Perfect Audience Dashboard
Today we released a new feature to make client reporting easier. We've added the ability to create read-only users on your team, giving your clients access to Perfect Audience campaign dashboards across your site without giving them the...
Perfect Audience Teams Up with Goodsie to Make E-Commerce Integration Easier
Good news for all of you Goodsie customers using Perfect Audience: We heard from multiple customers who were using Goodsie but weren’t able to integrate the Perfect Audience tag, so we did something about it. Goodsie now officially...
3 easy ways to prepare your retargeting for the holidays
Nearly half of all U.S. shoppers expect to shop online on either Black Friday or Cyber Monday, according to surveys from Overstock.com and Nielsen Company. Are your Perfect Audience retargeting campaigns prepared? We ran a pretty detailed...
New Feature: Update your company information in Perfect Audience
Small but useful feature to announce today! You can now update your "Company" info in Perfect Audience. This is the information that appears on the e-mail invoices we send each week after our billing process. Before now, we...
New Feature: Blacklist domains straight from the dashboard – Update your blacklist today
Got a domain that's underperforming for your web retargeting? Now you can add it to your domain blacklist right from the dashboard. Save time and get even better results from your web retargeting campaigns. Until now, you've had to...
Retargeting for Micropreneurs: How an online guitar teacher makes $13 for every $1 spent with Perfect Audience
Editor's note: Perfect Audience works with advertisers of all shapes and sizes, so we thought it'd be fun to take a look at how even the smallest business, in this case a one-man business (!) can see huge results using Perfect Audience's...
News Feed Retargeting Made Easy
Last week we announced the release of our newest feature, News Feed Retargeting. Today, we're happy to update that feature to make the setup process much simpler. Now, all you need to do is copy the URL of the Facebook Page you want to...
News Feed Retargeting out of beta, live for all Perfect Audience customers!
Today, we're pleased to announce the release of our newest feature, News Feed Retargeting! We've been beta testing this feature for a while and we've now pushed this live to all of our customers. With News Feed Retargeting, you can...
Support FAQ – Questions asked by YOU!
When you send an email to support@perfectaudience.com, I'm one of the people that will read it. Every day I answer questions for our customers and provide general support. Often, the same question is asked multiple times by multiple...
Scott Tweets Tips: Our favorite digital marketing tips from Twitter this week
Hello! It's Thursday, which means it's time to revisit some of my favorite tweeted tips from the past week. If you don't already, be sure to follow us on Twitter @perfectaudience! Today's Topic: Social Relevance We're always discussing...
Performance Improvements – How we made Perfect Audience 70% faster
The development team here at Perfect Audience has spent the last weeks making performance improvements across our platform. As a result, you will see faster page loads and a smoother application, particularly for those of you with high...
Scott Tweets Tips: Our favorite digital marketing tips from Twitter this week
Do you follow us on Twitter? I've spent the last couple of weeks posting links to various articles containing great advice for your ads, website, or e-commerce store. Some of these tips are incredibly valuable. A simple tweak here or...
Retarget like a boss with new Perfect Audience video tutorials
Thousands of marketers sign up with Perfect Audience every week. Many of them are new to retargeting and take advantage of our Quickstart guide, documentation, and e-mail support. Today we're announcing a new way to level up...
New Feature: Changelogs – Remember every retargeting campaign edit
Ever have a retargeting campaign start tanking, and you wished you could remember the old settings? Ever wish you knew if another member of your Perfect Audience team had edited a campaign or not? Ever see a spike in campaign performance...
Introducing “Teams” for Perfect Audience – Share access to campaign reporting and easily collaborate with co-workers
You can now invite colleagues to access your Perfect Audience account using their own logins. The new feature, called "teams" makes it easier for Perfect Audience customers to collaborate on campaign optimization. How it works: 1....
Introducing the Perfect Audience referral program: Refer businesses, earn 5%.
So you want to tell your marketer and agency friends about Perfect Audience and would love for there to be some upside for you? We hear you! Today we're officially launching the Perfect Audience referral program. With this, every...
Want to ace your YCombinator interview? Be relentlessly empathetic
So you have a YCombinator interview coming up? Congratulations. You'd like some advice from a YC alum (S '11) about how to prepare? Happy to help. If your startup is interviewing with YC, you're probably all set on the product...
Marketing at Stackify: Acquiring customers for startup #2 when startup #1 sold for $150m
Matt Watson's first startup, VinSolutions, sold for $150 million—not bad for something he says was “completely bootstrapped.” Now he's taking lessons learned from his first company and funneling them into his latest venture, Stackify. In...
Perfect Audience dashboard upgrade: Visualize CTR, CPC, CPM with graph overlays
How are my campaigns performing? Did those new ads I uploaded improve or hurt performance? Are users getting tired of my creatives? These are important questions our customers ask when using Perfect Audience, and until now,...
New feature spotlight – Conversion revenue tracking
What's my return on ad spend? Every Perfect Audience advertiser asks some form of this question while working with us. Up until now, customers have been able to pass a dynamic revenue value into their tracking tag to track...
Perfect Audience at SXSW: Private parties w/ Small Business Web, Free campaign optimization sessions
Going to SXSW? So is Perfect Audience! Network at the Perfect Audience & The Small Business Web Private Parties You are invited to the Perfect Audience & Small Business Web startup parties at SXSW this week. We've teamed up with...
I’m actually working on a project… – How Zapier rode forum posts to 100m API requests/month
The way Wade Foster tells it, there’s no big mystery as to why his startup Zapier, which allows users to easily connect web services, has grown to process 100 million API requests per month. “A lot of startups have this thing where they...
Retargeting for e-mail marketers, list duration, and more in today’s feature showcase
Three new features to tell you about today: 1. Self-service e-mail retargeting Every marketer knows e-mail is one of the most effective ways to reach customers. But what about those customers who read your marketing e-mails but...
Perfect Audience announces plugins for WordPress and Drupal to make retargeting even easier for marketers
Got a Wordpress blog where you want to retarget visitors? A Drupal site? Today we're announcing a Wordpress plugin and a Drupal module that makes it easier than ever. With the Perfect Audience Wordpress plugin and Perfect Audience...
5 things to stop doing with your Facebook Exchange retargeting campaigns
The fine folks over at FBPPC.com let me guest post a guide to what NOT to do with your Facebook retargeting campiagns. You can read it there or here below: So you’re advertising on Facebook Exchange and want to make it rain...
Geotargeting upgrade: Target multiple countries at once with your retargeting campaigns
We've just deployed an upgrade to our geotargeting that lets you target users within multiple countries at once. Before this, Perfect Audience geotargeting let advertisers target "U.S. & Canada", All Countries, or a specific...
5 Ways to get more sales from your Facebook Retargeting campaigns in 2013
Hi, people! Tony here, lead account manager at Perfect Audience. Wondering how you can Improve your Facebook Retargeting campaigns on Perfect Audience? Then this post is for you! Here are 5 simple tips to improve your campaigns...
Referrals, with a human touch: How Software Advice overcame a broken business model to grow to 50 employees
Don Fornes launched Software Advice--a free service that recommends the right software for buyers in industries from construction to retail--in 2005, after he noticed there was no lead gen service for the small and midsize software...
Perfect Audience campaign optimization upgrades: 60% speed boost, ad stats EVERYWHERE
Happy New Year, fearless retargeters! We've pushed up two updates that make it easier than ever to get more sales and bring back lost customers with Perfect Audience retargeting. We are indebted, as always, to our customers for...
BarkBox’s road to 20,000 customers and 95% retention: “Dog owners are dog parents”
In a city populated by purse dogs, Matt Meeker found New York's pet stores to be lacking in products for Hugo, his energetic, 100-lb. Great Dane puppy. “I was very obsessed with spoiling him,” Meeker says, but finding toys and treats for...
How Teespring recovered from a 50% post-launch revenue crash by selling, not shipping
What do you do when revenues fall 50% the month after a successful product launch? How do you fix THAT? This is the crisis the founders of Teespring found themselves in after launching publicly in April of this year. Teespring -- founded...
3 ways to prepare your retargeting for a $2b Cyber Monday
The holiday season is upon us. Consumers are on the prowl for gifts and are expected to spend as much as $2b on Cyber Monday alone according to reports. Is your retargeting ready? You do not want to miss out on these...
How Vidyard grew from 4k to 1mil views/day in 8 months & achieved a negative churn rate
At Perfect Audience, we’re fascinated by the evolutions young companies undergo as they find their footing. So, we’d thought we’d talk to several to hear their stories on the theme of customers: getting your first ones, finding new ones,...
Perfect Audience gets fast: Dashboard and site tracking tag speed improvements
Howdy, folks, We've made several major improvements to how dashboard stats are loaded and how our site tracking tag is hosted and structured to make life easier for advertisers. Since launch, we've signed a great deal many more...
How Manpacks boosted their average order size 84% and reduced churn to under 2%
At Perfect Audience, we’re fascinated by the evolutions young companies undergo as they find their footing. So, we’d thought we’d talk to several to hear their stories on the theme of customers: getting your first ones, finding new ones,...
New feature: Easily crop photos when making Facebook ads. No more photoshoppery required.
Hi, folks, When creating a new Facebook campaign, we want it to be easy as possible to get the image just right. So as of today, when uploading a new Facebook ad in our campaign creator form, you'll be able to crop the image however...
The value of Facebook Retargeting explained in Rage Comic form
Hi, folks! This month we're working hard to spread the word about the value of Facebook Retargeting with Perfect Audience. We're talking to journalists, bloggers, social media technorati, and more about how effective this new form of...
YCombinator-backed Perfect Audience launches fast and easy Facebook retargeting, raises $1.1m seed round
Brands of all sizes can create Facebook retargeting campaigns in minutes to bring back lost customers and get more sales with Perfect Audience, a YCombinator-backed startup launching today. Retargeting is the most effective form of online...
Perfect Audience campaign stats now update hourly, throughout the day
Last night we pushed up a massive upgrade to Perfect Audience campaign stats. Your dashboard now updates continuously throughout the day, every hour, on the hour. This will let users make campaign decisions using up-to-the-hour...
BugHerd: How a startup saw a boost in paid subscriptions after changing their customer focus, but kept the core of their product the same
At Perfect Audience, we're fascinated by the evolutions young companies undergo as they find their footing. So, we'd thought we'd talk to several to hear their stories through the theme of customers: getting your first ones, finding your...
New Feature: Easy way to e-mail site tracking tag to your developer/agency/client
The person signing up for a service like Perfect Audience isn't always the person with access to the web site code. In recognition of this, we've added a red button to the Site Tracking Tag page that lets you send your tracking tag...
New Feature Roundup: Geo Targeting, Custom Date Ranges, Conversion Goal Count Controls
We pushed up a few features over the weekend based on user feedback and also things that were annoying us about the app. Geo Targeting: Before this week, users had a checkbox in the campaign form that let them limit their campaigns to the...
New Javascript Tracking API: Fire retargeting segments and conversions using javascript events
tl:dr; Perfect Audience users can now add users to audience segments and fire conversion goals using arbitrary javascript events. Read details in the docs here. Details: Segmenting users precisely and counting conversions accurately is a...
No little plans…
Launching a new product is a gradual, repeated process. It happens in pieces. First it is launched as an idea, usually shared with friends and colleagues. It is then "relaunched" soon after as designs, or even a functional...