Archive of All Blog Posts

Webinar Replay: Business Marketing Strategies for a Post Pandemic World

Webinar Replay: Business Marketing Strategies for a Post Pandemic World

We’ve all been on a roller-coaster ride the past few weeks. The impact is real. Working from home. Entire industries turned upside down. Budgets cut. Shifts in customer spending. Adjustments in products and delivery of those products. The list goes on and on.
But bubbling up underneath all of the chaos is innovation. Opportunity for those that are agile and strategic.

read more
6 Tips for Managing Ads Across Multiple Platforms

6 Tips for Managing Ads Across Multiple Platforms

When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.

read more
New Feature: Bulk Edit Ads

New Feature: Bulk Edit Ads

Happy Friday! We're always asking our customers what new features they'd like to see added to Perfect Audience. We definitely do our best to accommodate these requests, and today I'm very pleased to announce a feature that's been asked...

read more

Tips for Defining Success

One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about what the right KPIs (Key Performance Indicators) for your business are and then...

read more

New Feature: Giant News Feed Ads

Time to update your News Feed ads! Facebook News Feed Retargeting has quickly grown from 0 to a very popular feature for Perfect Audience customers. Today it's getting better as we launch "Large Format" news feed ads.  Up until...

read more

No little plans…

Launching a new product is a gradual, repeated process. It happens in pieces. First it is launched as an idea, usually shared with friends and colleagues.  It is then "relaunched" soon after as designs, or even a functional...

read more
>