Posts Written by Todd Lebo

What You Need from Your Marketing Dashboard

Marketers rely on their marketing dashboards to make better marketing decisions. The ability to not only gather data but to interpret the data is critical. A marketing data dashboard is a tool used to visualize KPIs (Key Performance Indicators) about the impact of marketing efforts in a way that is immediately understood.

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Marketing Spend During Times of Crisis

Great leaders are willing to make tough decisions during challenging times. Leadership is knowing the right thing to do and doing it, even when others are not. To be a great leader, you need to be fearless.

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Industries Thriving During the Pandemic

Industries Thriving During the Pandemic

During economic downturns, there are some industries impacted more than others. The current pandemic has battered travel, finance, hotels, gyms, sports, live events, premium services, restaurants, and more. But other industries have had a positive impact.

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Major Events and Impact on Web Traffic

Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how to apply the research to influence your marketing programs. Enjoy!

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Online Advertising/Retargeting #1 Marketing Technology

Online Advertising/Retargeting #1 Marketing Technology

Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how to apply the research to influence your marketing programs. Enjoy!

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<h5>About Todd Lebo<h5>

About Todd Lebo
Partner & CMO - Ascend2: Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing technology firms and agencies to drive demand to their products and services.
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