In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
Posts Written by Kathleen Davis
How to Build Pages that Convert
In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.
Build Your LinkedIn Audience in 5 Steps (And Why You Need To)
There are over 660 million users on LinkedIn.
It’s where loads of small business owners and entrepreneurs spend their time.
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.People go to LinkedIn to browse valuable content. LinkedIn users are actually CONSUMING content daily.
How to Stop Killing Your Campaign: What We’ve Learned About Successful Campaigns At Perfect Audience
The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.
How to Improve Your Campaign Performance 20% By Using Different Ad Sizes
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
Metrics That Matter The Most in 2020 (& Definitions!)
This week’s research looks at the most effective tactics for a programmatic advertising program.
New Research on Recent Changes in Programmatic Advertising
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.
Retargeting Beyond Facebook and Google
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?
Retargeting Reports and Metrics
In order to optimize your ad spend across multiple platforms, try these strategies:
Improving Your Reach and Segmentation in Online Advertising
When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.
6 Tips for Managing Ads Across Multiple Platforms
When you’re promoting your brand, you need to be where your customers are. And that can vary based on your product or service offering—a consumer-driven brand might do best on Facebook, while niche B2B-focused ads might work better to promote on Google’s ad platform, which draws in a broader demographic range of customers.