This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers. Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »
Posts By: Max Stewart
New Features and Holiday Retargeting Tips
The holiday shopping season is in full swing. Take advantage by giving your Perfect Audience campaigns a boost, and also by checking out a few new features we have to share. New stuff: Instagram Retargeting – it’s here, and it’s #instagood. Add Instagram retargeting to your Facebook campaigns. Here’s why that’s a good idea,… Read more »
Instagram Retargeting
Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »
Just In Time for the Holidays – Retargeting a New Luxury Audience with the Sharper Image
In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing. Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products. Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect… Read more »
Holiday Retargeting Techniques For Marketers and Brands
Holiday shopping is in full swing even though Cyber Monday is still two weeks away. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. We made your list,… Read more »
WEBINAR: Perfect Audience 201 – Advanced Retargeting Techniques
Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar! You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »