Product-specific dynamic ads are some of the strongest advertisements online retailers can use. Showing someone the specific item they were looking at leads to a higher click-through rate and more conversions than just a static ad. What’s better than showing one product? Showing multiple products in one ad! Anyone who’s ever gone to Target or… Read more »
Posts By: Max Stewart
Get Your Ads to the People Most Likely to Click with Facebook CPC Bidding
Some feature news: Cost-per-click (CPC) bid settings are now available for your Facebook retargeting campaigns in Perfect Audience. Previously, our default setting was a CPM bid that served the largest number of impressions for the budget. That option remains, plus you now have the option to be more precise in your Facebook retargeting campaigns and… Read more »
Reach New Customers with Facebook Lookalike Audiences in Perfect Audience
Delivering your creative messaging the people who leave your website without converting is the main goal of retargeting, whether they go elsewhere on the web, to Facebook, or their mobile device. While this is a key part of any company’s digital strategy, you also need tools for growth and methods for expanding the total size… Read more »
5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization
This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers. Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »
New Features and Holiday Retargeting Tips
The holiday shopping season is in full swing. Take advantage by giving your Perfect Audience campaigns a boost, and also by checking out a few new features we have to share. New stuff: Instagram Retargeting – it’s here, and it’s #instagood. Add Instagram retargeting to your Facebook campaigns. Here’s why that’s a good idea,… Read more »
Instagram Retargeting
Considering retargeting on Instagram? It’s fast, easy, and you should do it if you want to reach a huge section of mobile consumers. Quick facts: Instagram has 400 million daily active users, including 55% of the 18-to-29 demographic. 26% of Instagram users make $75,000+ per year. Instagram continues to rise and is expected to make… Read more »