Perfect Audience now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »
Posts By: Max Stewart
Why Mobile Retargeting Needs to be Part of Your Strategy
It’s official – mobile device use now accounts for 68% of digital media time, with 87% of people reporting that they have their smartphone at their side at all times. Another eye-opening statistic: approximately 50% of everyone’s total digital time (desktop + mobile) is spent in mobile apps, whose use far exceeds that of mobile… Read more »