In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing. Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products. Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect… Read more »
Posts By: Max Stewart
Holiday Retargeting Techniques For Marketers and Brands
Holiday shopping is in full swing even though Cyber Monday is still two weeks away. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. We made your list,… Read more »
WEBINAR: Perfect Audience 201 – Advanced Retargeting Techniques
Now that you’ve used Perfect Audience for a little while, it’s time to become a retargeting rockstar! You can do that by learning advanced retargeting techniques in Perfect Audience 201, a webinar hosted by Senior Customer Success Manager Scott Danielson. Topics covered include: Web banner ad best practices Dynamic and seasonal ads Mobile ads (more info on… Read more »
New Perfect Audience Feature: IP Address Exclusion
Perfect Audience now features the ability to exclude IP addresses from your campaign(s). You can enable this when creating or editing a campaign. Use IP Address Exclusion to prevent your ads from serving to yourself, your team, or your agency. Here’s how: Start at your dashboard. Edit your campaign Select “Exclude IP Addresses” Enter a comma-separated… Read more »
Why Mobile Retargeting Needs to be Part of Your Strategy
It’s official – mobile device use now accounts for 68% of digital media time, with 87% of people reporting that they have their smartphone at their side at all times. Another eye-opening statistic: approximately 50% of everyone’s total digital time (desktop + mobile) is spent in mobile apps, whose use far exceeds that of mobile… Read more »