As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced technology to drive results. How does it work?
Posts Archived in " A.I. Lab"
Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.
Are you overspending because you are failing to use one simple tactic?
Using multiple ad sizes (specifically those with lower competition) is something many advertisers overlook, but it has a huge effect on campaign effectiveness.
Watch our experts review and optimize real content…
New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program.
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to develop powerful retargeting sequences? Could you be converting more prospects with a lower CPA?
We had a great discussion on Thursday surrounding techniques to optimize your retargeting ads – and had some interesting questions and comments from our attendees!
March 15, 2020 - Perfect Audience Top Increasing Advertising Categories As expected, some categories saw a drop in spend due to COVID-19. Travel has taken an...