Retargeting Essentials For The 2018 Holiday Season

Posted by & filed under Articles, Uncategorized, Win at Retargeting.

    2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage.  We’ve put together a list of tips to boost your retargeting click-through rate (CTR) and conversions during this critical quarter and holiday season. We’ll also be highlighting a bunch… Read more »

5 Examples of Ads and Landing Pages That Have Perfected Post-Click Optimization

Posted by & filed under Articles, Features, Win at Retargeting.

This is a guest post from our friends over at Instapage. More than 97% of ad clicks don’t convert. That’s a statistic bound to frighten even the most valiant marketers.   Scared? Don’t be, because there’s a way you can prevent your ads from meeting the same tragic fate—by using a technique with the power to… Read more »

Just In Time for the Holidays – Retargeting a New Luxury Audience with the Sharper Image

Posted by & filed under Articles, Features, Win at Retargeting.

In addition to retargeting, Perfect Audience works as a network of advertisers by using Connect, a way to share audiences without competing.  Today we’re highlighting the Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.  Kirk Ciarrocchi, Paid Search Marketing Manager explains the benefits of Perfect… Read more »

The Publisher Spotlight: Targeting an Experienced Developer Audience with Thinkster

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This Publisher Spotlight originally appeared on Marin Software’s Marketing Insights blog and it is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as… Read more »

What’s your 2015 Advertiser’s New Year’s Resolution?

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Happy New Year! It’s our New Year’s resolution to deliver great additions to our platform. We’re working to bring you new features and some much-requested options. Those will be coming throughout the year! What’s your 2015 Advertiser’s New Year’s resolution? As a self-service platform, we try to provide detailed information on how to setup your campaigns and… Read more »