Retargeting for e-mail marketers, list duration, and more in today’s feature showcase

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Three new features to tell you about today: 1. Self-service e-mail retargeting Every marketer knows e-mail is one of the most effective ways to reach customers.  But what about those customers who read your marketing e-mails but don’t click through and convert?  What if you could retarget them with ads to bring them to your… Read more »

Geotargeting upgrade: Target multiple countries at once with your retargeting campaigns

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We’ve just deployed an upgrade to our geotargeting that lets you target users within multiple countries at once.  Before this, Perfect Audience geotargeting let advertisers target “U.S. & Canada”, All Countries, or a specific other country of their choosing.  Many customers felt this was pretty lame, and we agreed.  So today we’re happy to announce… Read more »

How Vidyard grew from 4k to 1mil views/day in 8 months & achieved a negative churn rate

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At Perfect Audience, we’re fascinated by the evolutions young companies undergo as they find their footing. So, we’d thought we’d talk to several to hear their stories on the theme of customers: getting your first ones, finding new ones, and using their feedback to move your product forward. Think you’ve got a great story to… Read more »

BugHerd: How a startup saw a boost in paid subscriptions after changing their customer focus, but kept the core of their product the same

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At Perfect Audience, we’re fascinated by the evolutions young companies undergo as they find their footing. So, we’d thought we’d talk to several to hear their stories through the theme of customers: getting your first ones, finding your best ones, and using their feedback to move your product forward. Think you’ve got a great story… Read more »