New Javascript Tracking API: Fire retargeting segments and conversions using javascript events

Posted by & filed under Features.

tl:dr; Perfect Audience users can now add users to audience segments and fire conversion goals using arbitrary javascript events. Read details in the docs here. Details: Segmenting users precisely and counting conversions accurately is a crucial part of successful retargeting campaigns.  If you’re not targeting the right people, your ads won’t perform.  If you’re not… Read more »